Effective outreach means turning outreach ‘inside out’

April 25, 2018

Jodi Lastman

Outreach is a term that can be deceiving. It presumes an “insider” group that’s trying to reach people who are “outsiders.” A better approach, and one championed by Nawal Ateeq, Chair of Flemingdon Community Support Services, is to consider everyone in your community (and beyond) to be “insiders”–they just may not know it yet.

Nawal’s group is interwoven into the web of neighbourhood connections that help serve the needs of the many Toronto newcomer communities that call Flemingdon Park their home. Flemingdon is a highly diverse neighbourhood in Toronto’s North York populated by a number of tower communities. Here’s how Nawal turns the concept of outreach inside out and gets people to share green space in Flemingdon Park.



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