This summer Park People and TIFF (Toronto International Film Festival) piloted TIFF in Your Park, an event series celebrating TIFF’s 40th anniversary, in collaboration with ten community groups across the GTA to bring movie nights to parks via Community Games Festivals. Each Festival consisted of a variety activities promoting healthy and active living as well as showcasing current park programming initiatives within each community. The summer long event series totalled over 3000 attendees and concluded on September 4th at Prairie Drive Park.
David Carey, Director of Government & Foundation Relations and Philanthropy at TIFF, noted the importance of teaming up with local partners for this project: “like Park People, we think that when communities get involved, parks get better. There’s something very special about watching a film outdoors; sharing a communal cinematic experience with your neighbours. In addition to acting as meeting places and recreation hubs, Toronto’s parks and green spaces make for pretty great cinemas too”.
To complete the Community Games Festivals experience, attendees were also given a staple movie snack – popcorn! For Joseph Villegas, owner of the Toronto Popcorn Company, it was important to be involved: “Toronto Popcorn Company is a business that was inspired by our dear city’s diversity. Being an immigrant myself, I am very fortunate to have been able to be given the opportunity to jump start a small business It’s our own little way of reciprocating the warmth and acceptance that this wonderful city has offered us”.
Overall, the program has received positive response throughout. In addition to providing local residents the experience of a new type of park programming, it also allowed them the opportunity to build a sense of community. Anthony Rampersad, a Community Leader of Scarborough Village, said: “Apart from looking at concrete walls and sitting at home all day we were able to experience engaging with the community, being outside enjoying nature and experience what the community has to offer. Having this event makes you understand who you are living next to. It gives you a connection. I feel being in a community of apartments it limits you because you cannot go and meet people and build relationships. This event does that.”
Finally, we would like to thank the Toronto Popcorn Company, Kernels Popcorn Limited, Toronto Foundation, Friends of the Games, and the Toronto International Film Festival.
TIFF in Your Park returns in 2016. Stay tuned for details on how you can get your community involved by joining our mailing list.