As Dave Harvey retires from his co-leadership position at Park People, he reflects on the incredible journey since founding the organization in 2011.
Each year, we support inspiring older adults in Metro Vancouver to reconnect with nature by leading events in their local parks—sparking belonging, joy, and wellness in their communities.
Discover how Arts in the Parks is transforming Toronto’s green spaces into vibrant hubs of creativity—and how Park People helps make it all possible.
In East Vancouver’s Champlain Heights, we sat down with two organizations leading a grassroots effort to restore native forests and build community.
Discover ways to help you host events in your local parks during extreme heat events.
The 5th Montreal Park People Forum is back on September 17 under the theme “Collaborating for Social Connection and Vibrant Parks.”
By donating to Park People, you’ll support vibrant parks for everyone.
A picture is truly worth a thousand words. Snapping shots of your park group’s activities can help you attract volunteers, build your social media profile, garner media attention, and make your posters really pop.
Not a pro photographer? Not to worry! Here are some easy tips to take great pictures with your smartphone.
Before you bring out the camera, ask yourself: what story are you trying to tell with your photo? Is it about the natural beauty of your park, the sense of community, or the fun atmosphere at an event?Thinking about your story will help you come up with a list of images you want to capture. For example, if your goal is to attract new volunteers for your park group, your photos should tell the story of the volunteer experience. Your shot list might include pictures showing current volunteers engaged in hands-on activities in the park, chatting with their neighbours, etc.While it’s important to stick to your shot list, you’ll also want to leave space for surprises. If your City Councillor shows up, it would be great to grab a snap for the local papers!
Before snapping photos that include people, especially if you plan to share them publicly, it’s important to get consent. A simple verbal ask is often enough: “Hey, is it okay if I take your photo for our park group’s social media?” For children, always ask a parent or guardian first, and avoid taking identifiable photos of kids without their clear permission.If you’re hosting an event, consider having a sign at the entrance letting people know photos will be taken, and offer a way for folks to opt out (like a sticker or wristband).
It’s just human nature: we’re naturally drawn towards pictures of people’s faces. Unless your only story goal is to highlight local wildlife, you’ll want to show how your park activities bring people together whenever possible.Photos where you can clearly see people’s eyes are most likely to attract attention, so seek to use them throughout your promotions (social media posts, posters, etc).
When people aren’t used to having their picture taken, being asked to pose for the camera can make them uncomfortable. Instead of just saying “Smile!”, try giving out unique prompts like “Smile like that dog we saw on the trail!” or “Think about your favourite fellow volunteer!” Unexpected directions can help bring out genuine expressions.Another great way to help people feel comfortable is to let them see a few shots as you go. If they like what they see, it builds confidence. If not, you can adjust together.
Posed shots can be a good way to ensure you get everyone in the photo doing exactly what you want, but they also run the risk of looking, well, staged. To really tell the story of your park group or event, you’ll want to add several candid shots to the mix so viewers feel like they’re part of the action.Aim to take photos of people while they’re focused on something else: like talking to one another, cleaning up the park, whatever!
Beginner photographers commonly place the subject smack in the middle of the photo. While this can be an interesting stylistic choice, we recommend you experiment with using the rule of thirds.To do so, place your subject (whether it’s a person, a bunch of wildflowers, an animal, whatever) in the right or left third of the frame. Likewise, instead of composing your photo with the land-sky horizon cutting straight through the middle, try giving the sky one-third of the picture.
Remember, your camera is your point of view. If you take a photo while standing normally with the camera near your face, the viewer of the resulting photos will have the same perspective—and it’s one they likely have all the time.To make things more interesting, try switching up your perspective. Crouch down low, get up on a rock or bench or take a few steps up a hill to get above your subject. These techniques can help create a sense of scale and reveal more of the background of your image.
The best photos use light strategically to brighten peoples’ faces and highlight their features. Use natural light when you can and always shoot with light behind you, not facing into the light.Sunshine is a great natural light source, but direct sunlights can also throw harsh light and shadows, particularly in the middle of the afternoon. If it’s a very sunny day, try taking photos in the shade to soften the shadows.One hour after sunrise and one hour before sunset is known as the “magic hour.” During these times the sun is low in the sky, which produces a beautiful soft light. One thing to keep in mind while shooting during “magic hour” is how fast the light changes. You definitely want to factor in any set-up time to ensure you take advantage of magic hour.
Took some great photos, but maybe the lighting was a little off? Not to worry, you don’t need fancy software to make your photos pop. Free tools like Canva make it easy to crop, brighten, and add text or filters right from your phone or computer.
After the event, choose a handful of your best shots and spend a few minutes adjusting the lighting, straightening the horizon, or adding your park group’s name and event title. It’s best to keep it simple: your goal is to enhance the photo, not overdo it.
Finding volunteers doesn’t have to feel like an uphill battle. With a little intention and care, your group can create a welcoming volunteer experience that keeps people coming back.
Doug Bennet from Friends of Sorauren Park has spent years supporting and growing the park group’s base of active volunteers. Here are some of his top tips to create an engaged, connected, and joyful volunteer team.
Early on in their work together, Doug and the Friends of Sorauren Park realized that volunteer outreach kept falling to the bottom of their agenda. To change that, they began dedicating entire meetings to honing their recruitment and volunteer engagement strategies.This intentional focus helped them to build and maintain a strong and diverse core team that’s now large enough to pull off big park events without tiring out their members.Here are some prompting questions to help kick off your volunteer recruitment strategy meeting:
Who are we looking to reach? Who are our ideal volunteers? What skills, interests, or lived experiences would be valuable? Are there people in our neighbourhood or network who might love to help but haven’t been asked? Are there barriers that might be preventing people from getting involved (childcare, accessibility, communication style)? If so, how could we reduce these barriers? What’s the time commitment we require, and how can we also include people with busier schedules?
How will we find them? Where do potential volunteers spend their time (either online or in-person)? How can we show up there? What stories, images, or messages might catch someone’s attention and inspire them to get involved?
How will we make volunteering feel welcoming and worthwhile? How will we make it clear what volunteers can expect and how they can help? What would help people feel confident and connected right away? How will we ask volunteers for feedback and ideas to improve their experience?
Now that you know who you’re looking for, and what they’ll be doing, you’re ready to plan your outreach activities.
Think about the places your neighbours already spend time (such as community bulletin boards, local social media groups, farmers’ markets, libraries, or park events) and share a friendly, specific invitation to join your group. Use photos and stories that show what volunteering looks like, so people can picture themselves getting involved. Includes clear next steps like signing up for a newsletter or attending an upcoming event. The goal is to create lots of easy entry points for people to connect with your group.
You may want to test out a couple of approaches depending on your community, your capacity, and the technology you have available. For example, Friends of Sorauren Park first created a message board for volunteers, but found that they weren’t getting much traction. They swapped the message board for a simple sign-up form and noticed an increase in volunteer interest.
First impressions go a long way. A warm in-person introduction, a simple orientation email, or an invite to a casual planning meeting can all help set the tone for why someone would want to volunteer with you. Giving people a sense of what to expect also makes it easier for them to step in and feel like part of the team.To make sure everyone feels properly welcomed, consider starting a Volunteer Ambassadors Program. Doug’s group has seen the value of experienced volunteers stepping up to welcome and mentor new folks. Ambassadors can help answer questions, share their knowledge, and create a positive first experience for newcomers.
Over time, Doug noticed that volunteers who felt socially connected to the group were more likely to stay involved. Creating opportunities for people to get to know each other helps turn volunteering into something more meaningful than just a task. This could look like hosting a potluck, organizing a group photo at an event, or setting up a casual chat thread where people can share ideas and stay in touch.
As your group grows, some volunteers will naturally want to take on bigger roles. It helps to plan for this and encourage their development by creating opportunities to build their skills and confidence over time. Workshops, training sessions, or even informal mentoring can help volunteers feel valued and supported.
Doug saw this in action at Friends of Sorauren Park. When he stepped down as Chair, long-time volunteer Joël Campbell was ready to step into the role. Joël had already led the group’s Adopt-A-Park-Tree program for several years, which gave him experience and built trust with the group. Because of this, the transition into leadership felt smooth and natural for Joël and for the whole team.It’s great practice to continually consider who might take over when current leaders step away from the group, and then make sure they have the tools to do so with confidence.
You really can’t thank volunteers enough. Doug and the Friends of Sorauren Park make a point of highlighting volunteers in their communications, and they’ve also partnered with a local sponsor to host volunteer appreciation events.Depending on the size of your group recognition might look different. If you’re not able to coordinate an event, consider posting photos on social media, sharing quotes from volunteers in a newsletter, or creating a simple infographic to show the impact of their work.Recognition helps volunteers feel seen and reminds everyone that their time and efforts matter.
Thanks to Doug at Friends of Sorauren Park for the great insights that come from years of successful work with volunteers!
When your park group’s events, programs, or advocacy activities get featured in the media, it can boost your visibility, attract more volunteers, and even rally support for park improvements.
Local newspapers, radio stations, blogs, and podcasts are always on the lookout for interesting stories. With the right hook and approach, your group can land valuable media coverage! Here’s how to make it happen.
Build a list of journalists and media outlets that cover local news events or the focus issues that your park group is seeking to amplify.
You can maximize your media opportunities by tailoring a single pitch for different outlets. For example, let’s say you’re launching a new community garden program:
Timing is everything when pitching to the media. Different outlets have varying lead times, so it’s essential to plan accordingly:
Pro Tip: Tie your pitch to seasonal themes like spring cleanups, summer picnics, fall festivals, or winter activities to make it timely and relevant.
Most journalists prefer email, so your subject line and opening paragraph are crucial. Be concise, clear, and compelling. Your email should answer these questions:
Include a photo or a link to visuals. Before-and-after photos of park improvements or images of community members in action are especially effective.
The easier you make it for journalists to cover your story, the better your chances of getting featured. Think about how you can offer the following:
If you don’t hear back from a journalist, send them a polite follow-up email:
Don’t sweat it if you don’t hear back about your follow-up. Instead of emailing them again, take the opportunity to revisit your pitch. Could it be more engaging or relevant? Experiment with different angles to refine your message in the future.
Media relationships take time to build. Stay proactive by sharing updates about your park group regularly. This keeps your organization on their radar for future stories.
With these practical tips, your park group can secure meaningful media coverage, amplify your efforts, and inspire your community to take part in creating better parks for everyone!