Skip to content

Parks are not “nice to have,” they are critical social, health, and environmental infrastructure for Toronto. City parks are lifelines in extreme heat waves. Social connectors in an age of increasing polarization. Keepers of biodiversity despite ever fragmenting urban landscapes. 

To meet the biggest challenges we face in Toronto—climate change, biodiversity loss, social polarization, rising inequality—we need whole new ways to plan, design, manage, program, and govern parks. This shift requires doing things differently. It requires ensuring proper funding, sharing decision-making power, addressing inequities head-on, and prioritizing action on truth and reconciliation with Indigenous peoples. 

As Toronto faces the upcoming mayoral by-election in June, we urge candidates for Mayor to accelerate the transition to a more equitable, resilient future for city parks by working with us on the ideas presented in this platform.  

Money Matters

Credit: Jeff Tessier – Amateur Athletic Association, Hamilton.

All of the ideas in this platform require us to invest more time and money into city parks. In our 2022 survey of residents of Canadian cities, 87% said they support more investment in parks.

Responsible for 60% of Canada’s infrastructure, municipalities like Toronto receive only 10 cents on every tax dollar. 

And, the provincial government’s drastic changes to park levies and planning rules under Bill 23 will further diminish park budgets and reduce the amount of parkland created to support new growth. 

All three levels of government, each of which have responsibilities for our natural environment and human health, need to come to the table. This is easier said than done. The multiple benefits of parks—health, environmental, social, economic—actually make it harder to invest at the scale we need to. Why? Because the benefits of investing in parks are distributed across many different ministries and government departments, each of which are accountable for their own budgets and plans. That is why we need to support governments to pursue an ambitious, whole-of-government approach to investment in Toronto parks.

Investing more in city parks is not an imposition or an obligation. It is an opportunity to transform Toronto for the better. 

  

Invest in the co-benefits of parks for climate resilience and adaptation, nature connection, and biodiversity

What we know:  Ontario Place must remain a Public Waterfront Park

Big dome near water
Credit: Ontario Place, Toronto, Clémence Marcastel, August 2021

  • Ontario Place is a beautiful, free, open and accessible waterfront park that is used by more than a million people every year. With Toronto already facing challenges meeting the essential green space needs of its growing population, it is vital to keep Ontario Place a public park.  
  • And yet this amazing public asset is now at risk with the provincial government’s plan to relocate the Ontario Science Centre and push forward the development of a massive, unaffordable, 85,000 square metre private spa supported by well over half a billion dollars in taxpayer money including a 2,000 car underground garage. 
  • This redevelopment proposal will lead to the destruction of 850 trees and natural habitats, which runs counter to municipal and federal climate goals and commitment to halt biodiversity loss.  

Policy Directions:

  • Toronto must pressure the provincial government to reverse its plans and use every policy tool at its disposal to stop the spa development and keep Ontario Place a public park. Public interest, not commercial interest, must drive a new vision for Ontario Place. 

Further reading:

What we Know: Parks Mitigate Climate Impacts and are key to Toronto Climate Adaptation

People walking in ravines
Credit: Marleeville Collective and Lee’s Indigenous Boutique event (InTO the Ravines grantees), Bonnyview Ravine, Toronto.

People living in Toronto will need to adapt to hotter, wetter and more unpredictable climates. Climate change is here and is already impacting our city. With the right investment, parks can serve as climate infrastructure and provide people with critical places of refuge in hot, dense cities where a major health crisis is unfolding. 

  • Toronto’s summers are only expected to get hotter, which will lead to more heat-related deaths. This will disproportionately impact lower income, racialized communities that have fewer and lower quality green spaces.
  • The time when parks could be a few trees and grassy fields is past. We must update how we plan and design parks to better equip them to help us mitigate and adapt to climate change. Toronto has some great examples to draw from like Corktown Common, which is designed to manage flooding. But these parks are the exception, not the rule.

At the same time, people are seeking out nature more for its mental and physical health benefits. People want more places to experience nature close to home: 71% of survey respondents said they value visiting naturalized spaces within a 10-minute walk of home, such as a native plant garden or small meadow. In fact, 87% of respondents said they were in favour of more native plant species within parks—the second most requested amenity after public washrooms. Toronto’s Ravine Strategy offers a strong road-map for ensuring these vital, biodiverse natural habitats are safeguarded for the future and enjoyed by residents, but funding has remained limited. 

Policy Directions: 

Invest in the co-benefits of naturalized spaces as climate resilience infrastructure, urban biodiversity habitat and vital nature connections in Toronto. 

  • Accelerate funding for the Ravine Strategy with a focus on:
    • Critical restoration projects to ensure biodiversity and natural habitats are safeguarded.
    • Increasing accessibility and wayfinding through new and improved access points, signage, maps, and education about how to explore the ravines safely while respecting sensitive habitats.
    • Investment in ravine programming to help communities connect to nature in the ravines safely, which could include funding for community leaders to devise local initiatives.
  • Create more naturalized spaces close to where people live, such as native plant gardens and mini-meadows, to increase nature connection, climate resilience, and urban biodiversity. Include:
    • Funding for stewardship and educational opportunities in collaboration with Indigenous peoples and organizations who hold knowledge about these plants and how they fit into a larger kinship network of species. 
    • Prioritization for investments in equity-deserving neighbourhoods that have lower levels of green space and tree canopy.
  • Adopt publicly available climate resilience standards as part of every municipal Request for Proposals for new or redesigned Toronto parks. Standards should include:
    • Standards for rainwater capture and reuse (e.g., bioswales, permeable pavers).
    • Percentage of naturalized space, tree canopy coverage, and native plants.
    • On-site educational opportunities (e.g., signage, programming).

Further reading:

Fund core amenities and prioritize equity-deserving communities 

What we Know: Parks in Toronto’s Equity-Deserving Communities are Under Resourced

People sharing a meal in a park
Credit: Thorncliffe Park Autism Support Network, RV Burgess Park, Toronto, 2022.

There is a clear and growing disparity in who has access to quality green spaces in Toronto. As COVID laid bare, equity-deserving communities face complex, interrelated health crises. Toronto must recognize how race, income and the built environment conspire to make parks a pressing environmental justice issue in our city.

  • Park planning has long tracked development growth to guide investment. This has led to a growing disparity between who has access to quality green spaces and who does not because it ignores other important factors like income levels and climate change impacts. 
  • While Toronto started to move forward with an equity framework in the 2019 Parkland Strategy, concrete actions still remain limited. Recent research shows that neighbourhoods with higher proportions of racialized and lower income residents don’t have the same access to quality green spaces as whiter, wealthier neighbourhoods in Toronto. 

Park Policy Directions:

  • Equity frameworks must be embedded into park plans, and resources must be focused on equity-deserving communities where there has been historic underinvestment in parks. The following data should be used and made transparent to direct new park investments:
    • Income
    • Race and ethnicity (e.g., proportion of racialized residents)
    • Climate justice (e.g,. tree canopy coverage, urban heat islands)
    • Public health (e.g., chronic disease prevalence, mental health indicators)
    • Housing type/tenure (e.g., apartments, single-family houses)
    • Historical investment and disinvestment patterns 
  • In Toronto, the 2019 Parkland Strategy includes new measures such as income, but in order to create transparency and accountability, Toronto should follow Vancouver’s lead in not only collecting richer data, but making the information readily accessible to communities to help guide investment.

What we Know: Lack of Basic Amenities in Toronto Parks Restricts Use 

Usable parks are the bar for entry. Toronto’s parks maintenance and operating budget has not kept pace with use and demand. There’s an urgent need to increase park operating budgets to ensure basic amenities like bathrooms and water are standard in every single Toronto park.

Broken bench
Credit: High Park, Toronto, Clémence Marcastel
  • In Toronto, park washrooms are frequently closed in the winter and locked early in the summer. This failure restricts park use and contributes to accessibility barriers. Toronto has just 6.4 washrooms per 100,000, less than half the national average of 13.1. Of the 178 washrooms available, only 45 are open in the winter. 
  • Drinking fountains are dormant until late June even though our changing climate means we experience warmer weather earlier. Anger around this reached a boiling point this summer.

Park Policy Directions:

Spending on park operating budgets must start to keep pace with demand. It is basic: amenities like bathrooms and water must be the standard in every single Toronto park, with a priority focus on equity-deserving and high-use parks. Investments in basic amenities that promote park use must include: 

  • All-season washroom access with longer open hours.
  • Working water fountains & bottle fill-up stations. 
  • Daily maintenance including garbage removal and basic repairs.
  • Rain-shelter and shade structures to support all-weather use. 

Further reading:

Updated Park Governance is Key to Inclusive Parks   

There is an urgent need for new models of Toronto Park governance rooted in shared decision-making power. We need a new way of managing city parks that are more inclusive, and community-focused, and respect the land rights of Indigenous peoples and the knowledge of communities. 

What we Know: Unhoused Toronto Constituents Deserve Humane Treatment in Parks

Tagged bench
Credit: Bench with centre bars to prevent lying down in Winchester Park Toronto
  • We found that nearly two-thirds of city residents who noticed a park encampment did not feel it negatively impacted their personal use of parks.
  • There is no easy answer to park encampments, but we know there are alternatives to the violent encampment clearances we saw in Toronto in the summer of 2021. In 2021, City Council rejected a motion to co-create a strategy with encampment residents—this was a mistake.

Policy Directions:

  • Toronto must fulfill its human rights obligations to people sheltering in parks as outlined in the UN National Protocol for Encampments in Canada—and as Toronto organizations called for in a joint statement. The city needs to act on the Ombudsman’s recommendations.
  • Toronto must develop an encampment strategy in collaboration with unhoused residents and community partners. The strategy can guide decision-making on park issues affecting unhoused communities, identifying core values such as harm reduction, reconciliation, and leadership of people with lived experience. 

What we Know: Truth and Reconciliation Must be Advanced in Toronto Parks

5 people standing with a log "Turtle protectors"
Credit: High Park Turtle Protectors, High Park, Toronto.
  • Toronto has taken positive steps with the adoption of a “place-keeping” strategy and engagement with Indigenous peoples in the Toronto Island Park Master Plan. There are also some excellent recommendations for supporting reconciliation in parks in Toronto’s recently passed Reconciliation Action Plan. But concrete resources and action plans must be created to move forward with deeper collaboration and shared stewardship, applying practices already being implemented in Canadian municipalities

Policy Directions:

  • Begin to work immediately with communities to implement and fully fund the recommendations for parks in the Reconciliation Action Plan
  • Expand commitments to working with treaty & territorial partners, urban Indigenous communities and organizations to explore co-management and collaborative governance opportunities in Toronto, including funding for this work.
  • Establish co-management and collaborative governance initiatives with treaty & territorial partners, urban Indigenous communities and organizations in Toronto, which include:
    • Shared decision-making in park management (e.g., permitting)
    • Maintenance practices and stewardship (e.g., plant care)
    • Park (re)naming, programming, and cultural use
    • Park planning and design practices

What we Know: Power Sharing Impacts Communities

A man planting a plant
Credit: TD Park People Grants, Friends of Corktown Common, Corktown, Toronto.

Over the past several years, communities have been actively working to decentralize power in institutional spaces. It is time for Toronto to give communities more decision-making power on the park issues that affect them most, particularly in equity-deserving communities.  

  • A dismal 22% of residents of Canadian cities said they felt they had a voice in influencing decision-making about their local park. 
  • New strategies are needed to ensure people feel able to get involved, including overhauling confusing and costly permits for community programming.
  • The work of Toronto’s park consultation staff on a more meaningful engagement strategy is certainly a step in the right direction, but it’s just the beginning.

Policy Directions:

  • Co-create neighbourhood-level park plans with Toronto residents and community organizations that:
    • Identify opportunities for park improvements, acquisitions, and programming within a defined local area.
    • Examine both the quantity and quality (e.g., amenities, cultural relevance) of public space and opportunities for how parks can contribute to social cohesion.
    • Include all publicly accessible open spaces (e.g. parks, streets, laneways, schoolyards, hydro corridors, etc.).
    • Prioritize “quick start” projects to implement first or trial during the development of the plan so action is not held up.
  • Break down barriers for community programming and offer more targeted support, including:
    • Remove park permit fees for equity-deserving communities as well as all Indigenous programming and cultural ceremonies.
    • Designate a staff contact for engagement with community park groups to facilitate programming opportunities.
    • Reduce barriers to community-based economic development in parks (e.g., local markets, fresh food stands, culturally responsive food kiosks/cafes) through grants, reduced permits, or free/reduced leases.
  • Deepen engagement opportunities and longer-term community involvement:
    • Incorporate discussions of social life and cultural practices into park consultations.
    • Employ local residents to co-lead engagement processes.
    • Fund a community programming plan for after the ribbon is cut.

This article was originally published in Municipal World.

This election season, several Canadian municipalities are anticipating lower voter turnout than ever. It’s a disconcerting trend for Jacquie Newman, a political science professor at Western University. “Most of what happens at the municipality level is going to have a real impact on your life,” Newman said.

We’re also seeing startlingly few candidates running for municipal office in cities like Toronto. “This is a symptom of an ailing democracy with low social capital,” said urbanist and researcher Josh Fullan. “People are burned out to their core by the pandemic and the growing list of things that simply don’t function as they should – internet and cellular coverage, water fountains in parks, four-hour lineups for sundry services.”

These trends indicate that Canadians feel a disconcerting sense of powerlessness when it comes to the human-scale touchpoints people engage with in their daily lives. Park People’s 2022 Canadian City Parks Report surveyed more than 3,000 urban Canadians. And, while Canadians value their parks more than ever before, the vast majority of respondents reported feeling a lack of agency about influencing decisions about city parks.

The survey found a dismal 22 percent of city residents reported feeling they “have a voice” in their local parks. Further, 48 percent of respondents who say they are unsure how to get involved in their park identify as members of racialized groups, compared to 36 percent who identify as white.

Two young girls smiling at the camera
Heron Park Playground Build. Credit: City of Toronto.

Build Engagement Back Better

Grassroots park engagement can be a powerful on-ramp to civic engagement. Want to learn about how the city council works? Host a movie night or advocate for a new skating rink in your park. Parks are the most visible and tangible places where residents directly engage with political power structures. They are also where residents can exercise agency and feel they have a meaningful stake in collective outcomes. On the flip side, complex or impenetrable bureaucratic structures undermine an individual’s sense of agency and personal power. As activist and author Dave Meslin aptly says, “It’s hard to change the world if you can’t change a municipal by-law.”

Case studies featured throughout the report demonstrate how to build positive relationships with municipal power structures, heal fractured relationships, and boost civic engagement in parks. In the report’s survey of 30 Canadian municipalities, 92 percent of cities reported that COVID-19 changed the way they engage communities on park projects, with 35 percent reporting that the pandemic sparked more intentional outreach to equity-deserving groups.

Innovative models for trust-building featured in the report demonstrate how we can repair relationships, redistribute power, and foster a greater sense of civic agency in our cities.

Building in Pre-Engagement

The report highlights how Toronto Island Park Master Plan built in a pre-engagement phase to give residents a say in the engagement process itself.

To understand what Toronto Island park engagement should look like, the master plan team met with community organizations, Indigenous partners, and several departments across the city. Meetings between the city and the Mississaugas of the Credit First Nation (MCFN) and other Indigenous partners who recognize the island as a sacred place of healing and ceremony led to important changes in the planned engagement process. For example, as a result of listening and early engagement, the city embedded ceremony into the engagement activities.

As the report highlights, Lori Ellis, Project Officer of Strategic Projects with the City of Toronto, acknowledged that the pre-engagement process took time, but added “It’s worth its weight in gold in regards to building that foundation of trust and transparency.”

A blond child digging durt with a shovel
Fall Planting Celebration in High Park, Toronto. Credit: High Park Nature Centre

Reimagining Engagement

Edmonton’s RECOVER Urban Wellness Initiative piloted creative models for engaging with equity-deserving communities. One of the initiative’s city-supported prototypes is based in community-driven storytelling and sense-making. This approach is a deliberate shift away from city-driven data collection toward deep listening and relationship building.

To collect community stories, the city hired a team of 10 Local Listeners – community members living in Edmonton’s Alberta Avenue neighbourhood. The listeners collected over 150 stories from the community, which were then shared back at a public event called Knowsy Fest. The festival, a literal celebration of community knowledge, invited residents to interpret the stories and mine them for concrete ideas for street-level changes.

RECOVER places connection as the center its engagement process, which fundamentally changes the relationship between the City of Edmonton and the residents it serves. RECOVER’s approach is to “create environments where connections can flourish, both on the small scale, between individuals, and on the larger scale, through policy change at the institutional and systemic levels.”

Participatory Budgeting

Another powerful approach featured in the report is participatory budgeting, which gives residents a direct route to decision making about park investments. However, like many engagement strategies, participatory budgeting requires a nuanced understanding of community needs, contexts, and dynamics. As is a recurring topic in the report, doing this work takes time and deliberate focus.

For example, the Montreal Urban Ecology Centre*’s $10-million participatory budgeting program with the City of Montreal engages residents that are too often left out of consultation processes – namely non-citizens and youth over 12. In the end, the team found that youth and non-citizens welcomed the opportunity to be involved, representing about one-fourth of all those who directly voted for projects in their communities.

Isabelle Gaudette, the Coordinator for Participatory Processes for the Montreal Urban Ecology Centre, addressed the importance of building transparency, fairness, and inclusion into every step. For example, to avoid setting up participatory budgeting as a contest between neighbourhoods and reinforcing unequal access to power structures, Gaudette recommends prioritizing projects that activate and improve multiple parks. This way collaboration, connectivity, and equity are embedded in the selections. She also recommends processes from community development settings, such as having a diverse steering committee to build trust and ensure projects align projects with identified community needs.

Role in Building Municipal Relations

Insights and lessons from the 2022 Canadian City Parks Report show how parks can play a stronger role in building and healing people’s relationships with frontline municipal power structures in cities. Taking the time to listen deeply, cultivate trust, and establish collaborative outcomes requires cities to invest time and resources to foster meaningful engagement. But this investment has implications that extend beyond our parks and can help build stronger civic and political engagement, which we need for healthy, thriving democracies.

Every year, Park People brings together our network of changemakers—neighbours, volunteers, municipal staff, nonprofits, park leaders, and advocates—at our Park People Summits

Held in Toronto, Vancouver, and Montreal, these summits are more than just local networking events. They’re important moments for us to pause our work, to connect with one another, and to expand our sense of what’s possible in our cities.

At a Park People summit, anyone who cares about urban parks can join the movement to build vibrant, inclusive, and community-powered parks.

People sitting attending a session with four speakers
2025 Park People Vancouver Forum. Credit: Smiely Khurana.

But why do we summit?

How Canadians access and care for their parks is changing dramatically. From increasing rates of social isolation to the instability of climate change, we need everyone at the table if we’re to build more resilient urban parks that meet our growing cities’ needs.

Park People was born from this same spirit. In 2011, a group of Toronto volunteers gathered around a simple but radical question: “How can we all play a role in making our parks better to serve people and neighbourhoods?” This idea struck a chord throughout our city, and a strong network of local park groups, programs, and partnerships began taking root.

But we didn’t stop there. In 2017, we hosted our first national conference in Calgary to bring together park leaders from across Canada to imagine what might be possible if we collaborated on a national scale. That gathering helped launch Park People’s National Network, which now includes over 1,400 park groups in 46 cities spanning every province. This first summit was proof that the grassroots potential we saw in Toronto existed everywhere, and that local ideas can ripple into national change.

We summit because urban parks aren’t just green spaces, they’re people spaces. As city dwellers, they’re our stages for connection, culture, protest, rest, and joy. And behind each well-loved local park are countless stories of community care, from the volunteers who organize clean-ups, to the artists who animate their spaces with music, movement, and meaning.

Two people speaking in a bright room
2024 Montreal Urban Park Forum. Credit: Bakr ElfekkakBakr

That’s why we summit: we’ve seen firsthand that when we come together and share these stories, we can create a parks movement that’s truly transformative.

This year’s Toronto Parks Summit is happening on Saturday, June 14, from 12 to 6 PM at Daniels Spectrum, and anyone who cares about parks is invited. You’ll hear stories of creative collaborations and meet the people shaping the future of our city parks. Between sessions, there will be time to connect over food, visit interactive community stations, and share your own experiences as part of this growing network.

Our keynote speaker is interdisciplinary artist Ange Loft, who’ll reflect on Indigenous presence and partnerships in parks, followed by a stellar panel on community-driven initiatives featuring Ana Cuciureanu (Splash on Earth & City of Toronto) Julia Hitchcock (Apothecary’s Garden and Teaching Gardens at Churchill Park), Shakhlo Sharipova (Thorncliffe Park Autism Support Network) and moderated by Eunice Wong (Monumental).

Whether you’re a long-time advocate or just starting your park journey, the Toronto Parks Summit is your space to learn about contemporary park issues. Because real change in our parks doesn’t start from the top down—it grows from the ground up.

And that’s why we summit.

2025 Park People Vancouver Forum. Credit: Smiely Khurana.

Will you join us?

Toronto Park Summit: Saturday, June 14, 2025, 12-6pm ET at Daniels Spectrum (585 Dundas St E, Toronto, ON), Tickets start from $5.

If you require a bursary for transportation or attendance, please reach out to Cynthia Hashie

Register now

Join us and hundreds of park changemakers across the Greater Toronto Area and beyond.

arrow

Instagram and TikTok are fantastic platforms for park groups to build community, spread the word about events, and show off the beauty and energy of your local green space. Here are some tips to get you started.

Choose your Voice

Don’t worry about trying to be the next viral superstar. The most effective social media content feels authentic to the person making it. Share what feels fun, interesting, or beautiful to you and chances are others will feel it too.

Think about what sorts of posts would best represent you and your work. If your park group is all about social connection (community picnics, outdoor movie nights, or volunteer meet-ups) your content might be light-hearted, casual, humorous, and focus on the people behind your group to encourage more volunteers and attendees. If your group leans more toward stewardship (protecting wildlife, native planting, or park cleanups) then your content might feel more educational to inspire viewers’ curiosity and care for the environment.

Whatever your vibe, try to keep your tone and style consistent. A good way to do this is to entrust your social accounts to one person or a small team who understands the group’s personality and goals. It can also help to create a simple document with a few guidelines: things like what hashtags you use, how you describe your group, what kind of language or emojis feel right, and how you want to engage with comments or messages. This makes it easier for new volunteers to pitch in and helps your group feel welcoming and recognizable online.

Get Inspired

Spend time on Instagram and Tiktok to understand what content is popular in your area, and what kinds of photos or videos your own group could recreate with your own unique spin. 

If your group is more interested in videos, then spend time on Instagram Reels and TikTok. If photos are more your speed, stick to the Instragram feed. Search for hashtags like #parklife, #yourcityname (ex. #Toronto or #YYZ), or hashtags related to your neighbourhood or local parks to get the most relevant content.

You’ll quickly see that you don’t need fancy equipment, just a smartphone and perhaps some free online editing software. Here are some more ideas to kick off your thinking:

  • Short TikTok videos or Instagram Reels showing a behind-the-scenes look at your events.
  • Time-lapse videos (ex. setting up a community picnic or removing invasive plants).
    Educational content with a clear hook, like  “3 native plants to look for in spring” or “The surprising history behind [park name].”
    Profiles of your volunteers or event attendees. Film short video interviews asking them what they love about their local park.
    Photo slideshows of a recent event.
    Stories with polls or questions to encourage engagement.

Build your Network

Social media is, well, social! TikTok and Instagram work best when you build a community, rather than just posting into the void. After you’ve completed your profile and posted a couple of times, consider adding the following accounts:

  • City-types: The people, publications, and organizations that take an active interest in your city
  • Neighborhood organizations: Non-profits, residents associations, business improvement associations in your community
  • People who care:  See if your city Councillor or other local politicians have a presence on Instagram. Also, ask members of your volunteer group or people who frequent your park events if they have accounts
  • Niche groups: One thing that makes cities great is the number of niche groups that can find critical mass. Look around your park and consider what assets it has and how those could be of interest to these groups. Does your park have awesome graffiti? Then find local street art photographers in your city. Does it have a natural playground? Follow people with a passion for outdoor education

Make a habit of recognizing others’ efforts and cheer them on. Comments like “great photo,” or “looks like a super event!” are always welcomed (and are likely to get you more followers).

Be Consistent and Stay Connected


TikTok and Instagram tend to spotlight active accounts, so it’s helpful to post regularly. Content creation doesn’t have to be anyone’s full-time job—a post once a week is great.

To make it even easier to stay consistent, consider creating a content calendar. Add your group’s upcoming activities, and make a plan for what content you can share before and afterwards. You can also look to special days like Earth Day or International Women’s Day where you could post relevant content. Finally, consider regular features like “Volunteer Spotlight” or “Throwback Thursday” to highlight past events, share park history, or celebrate your community when you’re not holding events.

When sharing your posts, be sure to use relevant hashtags so more people can find you. Some basics: #parklife #yourcityname #yourparkname #communitygarden #volunteers #naturelovers. Tag your city, neighbourhood accounts, or partner organizations to help boost your reach.

With these tips in mind, you’re ready to be a content creator! Don’t forget to tag us at @parkppl so we can see your beautiful creations .

A picture is truly worth a thousand words. Snapping shots of your park group’s activities can help you attract volunteers, build your social media profile, garner media attention, and make your posters really pop.  

Not a pro photographer? Not to worry! Here are some easy tips to take great pictures with your smartphone. 

Ready, aim, plan

Before you bring out the camera, ask yourself: what story are you trying to tell with your photo? Is it about the natural beauty of your park, the sense of community, or the fun atmosphere at an event?

Thinking about your story will help you come up with a list of images you want to capture. For example, if your goal is to attract new volunteers for your park group, your photos should tell the story of the volunteer experience. Your shot list might include pictures showing current volunteers engaged in hands-on activities in the park, chatting with their neighbours, etc.

While it’s important to stick to your shot list, you’ll also want to leave space for surprises. If your City Councillor shows up, it would be great to grab a snap for the local papers!

Get Permission

Before snapping photos that include people, especially if you plan to share them publicly, it’s important to get consent. A simple verbal ask is often enough: “Hey, is it okay if I take your photo for our park group’s social media?” For children, always ask a parent or guardian first, and avoid taking identifiable photos of kids without their clear permission.

If you’re hosting an event, consider having a sign at the entrance letting people know photos will be taken, and offer a way for folks to opt out (like a sticker or wristband).

People Power

It’s just human nature: we’re naturally drawn towards pictures of people’s faces. Unless your only story goal is to highlight local wildlife, you’ll want to show how your park activities bring people together whenever possible.

Photos where you can clearly see people’s eyes are most likely to attract attention, so seek to use them throughout your promotions (social media posts, posters, etc).

Act Natural

When people aren’t used to having their picture taken, being asked to pose for the camera can make them uncomfortable. Instead of just saying “Smile!”, try giving out unique prompts like “Smile like that dog we saw on the trail!” or “Think about your favourite fellow volunteer!” Unexpected directions can help bring out genuine expressions.

Another great way to help people feel comfortable is to let them see a few shots as you go. If they like what they see, it builds confidence. If not, you can adjust together.

Candid Camera

Posed shots can be a good way to ensure you get everyone in the photo doing exactly what you want, but they also run the risk of looking, well, staged. To really tell the story of your park group or event, you’ll want to add several candid shots to the mix so viewers feel like they’re part of the action.

Aim to take photos of people while they’re focused on something else: like talking to one another, cleaning up the park, whatever!

Get Composed

Beginner photographers commonly place the subject smack in the middle of the photo. While this can be an interesting stylistic choice, we recommend you experiment with using the rule of thirds.

To do so, place your subject (whether it’s a person, a bunch of wildflowers, an animal, whatever) in the right or left third of the frame. Likewise, instead of composing your photo with the land-sky horizon cutting straight through the middle, try giving the sky one-third of the picture.

Shift Perspectives

Remember, your camera is your point of view. If you take a photo while standing normally with the camera near your face, the viewer of the resulting photos will have the same perspective—and it’s one they likely have all the time.

To make things more interesting, try switching up your perspective. Crouch down low, get up on a rock or bench or take a few steps up a hill to get above your subject. These techniques can help create a sense of scale and reveal more of the background of your image.

Make light work for you

The best photos use light strategically to brighten peoples’ faces and highlight their features. Use natural light when you can and always shoot with light behind you, not facing into the light.

Sunshine is a great natural light source, but direct sunlights can also throw harsh light and shadows, particularly in the middle of the afternoon. If it’s a very sunny day, try taking photos in the shade to soften the shadows.

One hour after sunrise and one hour before sunset is known as the “magic hour.” During these times the sun is low in the sky, which produces a beautiful soft light. One thing to keep in mind while shooting during “magic hour” is how fast the light changes. You definitely want to factor in any set-up time to ensure you take advantage of magic hour.

Edit and Adjust

Took some great photos, but maybe the lighting was a little off? Not to worry, you don’t need fancy software to make your photos pop. Free tools like Canva make it easy to crop, brighten, and add text or filters right from your phone or computer. 

After the event, choose a handful of your best shots and spend a few minutes adjusting the lighting, straightening the horizon, or adding your park group’s name and event title. It’s best to keep it simple: your goal is to enhance the photo, not overdo it. 

Finding volunteers doesn’t have to feel like an uphill battle. With a little intention and care, your group can create a welcoming volunteer experience that keeps people coming back.

Doug Bennet from Friends of Sorauren Park has spent years supporting and growing the park group’s base of active volunteers. Here are some of his top tips to create an engaged, connected, and joyful volunteer team.

Make volunteer recruitment an ongoing priority

Early on in their work together, Doug and the Friends of Sorauren Park realized that volunteer outreach kept falling to the bottom of their agenda. To change that, they began dedicating entire meetings to honing their recruitment and volunteer engagement strategies.

This intentional focus helped them to build and maintain a strong and diverse core team that’s now large enough to pull off big park events without tiring out their members.

Here are some prompting questions to help kick off your volunteer recruitment strategy meeting:

Who are we looking to reach?
Who are our ideal volunteers? What skills, interests, or lived experiences would be valuable? Are there people in our neighbourhood or network who might love to help but haven’t been asked? Are there barriers that might be preventing people from getting involved (childcare, accessibility, communication style)? If so, how could we reduce these barriers? What’s the time commitment we require, and how can we also include people with busier schedules?

How will we find them?
Where do potential volunteers spend their time (either online or in-person)? How can we show up there? What stories, images, or messages might catch someone’s attention and inspire them to get involved?

How will we make volunteering feel welcoming and worthwhile? How will we make it clear what volunteers can expect and how they can help? What would help people feel confident and connected right away? How will we ask volunteers for feedback and ideas to improve their experience?

Make it easy for people to join your team

Now that you know who you’re looking for, and what they’ll be doing, you’re ready to plan your outreach activities.  

Think about the places your neighbours already spend time (such as community bulletin boards, local social media groups, farmers’ markets, libraries, or park events) and share a friendly, specific invitation to join your group. Use photos and stories that show what volunteering looks like, so people can picture themselves getting involved. Includes clear next steps like signing up for a newsletter or attending an upcoming event. The goal is to create lots of easy entry points for people to connect with your group.

You may want to test out a couple of approaches depending on your community, your capacity, and the technology you have available. For example, Friends of Sorauren Park first created a message board for volunteers, but found that they weren’t getting much traction.  They swapped the message board for a simple sign-up form and noticed an increase in volunteer interest.

Create a welcoming first impression

First impressions go a long way. A warm in-person introduction, a simple orientation email, or an invite to a casual planning meeting can all help set the tone for why someone would want to volunteer with you. Giving people a sense of what to expect also makes it easier for them to step in and feel like part of the team.

To make sure everyone feels properly welcomed, consider starting a Volunteer Ambassadors Program. Doug’s group has seen the value of experienced volunteers stepping up to welcome and mentor new folks. Ambassadors can help answer questions, share their knowledge, and create a positive first experience for newcomers.

Encourage connection and community

Over time, Doug noticed that volunteers who felt socially connected to the group were more likely to stay involved. Creating opportunities for people to get to know each other helps turn volunteering into something more meaningful than just a task. This could look like hosting a potluck, organizing a group photo at an event, or setting up a casual chat thread where people can share ideas and stay in touch.

Support new leaders

As your group grows, some volunteers will naturally want to take on bigger roles. It helps to plan for this and encourage their development by creating opportunities to build their skills and confidence over time. Workshops, training sessions, or even informal mentoring can help volunteers feel valued and supported.

Doug saw this in action at Friends of Sorauren Park. When he stepped down as Chair, long-time volunteer Joël Campbell was ready to step into the role. Joël had already led the group’s Adopt-A-Park-Tree program for several years, which gave him experience and built trust with the group. Because of this, the transition into leadership felt smooth and natural for Joël and for the whole team.
It’s great practice to continually consider who might take over when current leaders step away from the group, and then make sure they have the tools to do so with confidence.

Show Your Appreciation

You really can’t thank volunteers enough. Doug and the Friends of Sorauren Park make a point of highlighting volunteers in their communications, and they’ve also partnered with a local sponsor to host volunteer appreciation events.

Depending on the size of your group recognition might look different. If you’re not able to coordinate an event, consider posting photos on social media, sharing quotes from volunteers in a newsletter, or creating a simple infographic to show the impact of their work.

Recognition helps volunteers feel seen and reminds everyone that their time and efforts matter.

Thanks to Doug at Friends of Sorauren Park for the great insights that come from years of successful work with volunteers! 

With the Park People Conference quickly approaching in June, we caught up with keynote speaker Dave Meslin. Dave is a community organizer and activist and author of Teardown: Rebuilding Democracy from the Ground Up. He is the Creative Director of Unlock Democracy Canada and founder of many impactful initiatives including Toronto Public Space Committee and Cycle Toronto.

What do parks have to do with democracy?

Dave Meslin: Parks and public spaces, to me, are sacred because everyone has equal access. What I love about all of our parks and our sidewalks and our alleyways is that no one gets across the street first based on which credit card they have in their wallet. So, I think there’s something beautiful and sacred about them that we need to speak up for and protect. 

Women looking at billboard signs
The Edmonton Knowsy Fest celebrates community knowledge and invites residents to interpret stories. These stories can then transform into concrete ideas for street-level changes. Photo Credit: Daniel Chamberlain.

I’m curious about your use of the term sacred with respect to parks and public spaces. Can you explain why you refer to parks as sacred?

DM: So many aspects of my work and my belief system feel sacred to me because it’s not just about work and it’s not just about politics and votes and lobbying and legislation. It’s where I find spiritual grounding.

We’re at a time when people are increasingly turning away from organized religion. That raises the question: what replaces the rituals of gathering in synagogues, churches, mosques or temples?  Where do people find spirituality, grounding and meaning with organized religion playing less of a role? 

To me, public spaces are one of those places.

Something sacred is something that you feel you would be willing to defend even at personal cost. Something you would make sacrifices for. I feel that way about our public spaces.  I feel that without that type of protection, they’re at risk from various forces. 

What are the forces and risks that you’re most concerned about in our public spaces?

DM: I think the biggest risk to public spaces and parks is actually advertising. The only reason advertisers aren’t there right now is because we have considered parks to be sacred. Let’s face it, advertisers will put their logo on anything. That is unless we declare a space as sacred, and the list of what we consider sacred is rapidly shrinking.

I could see a municipal council saying: “Well, here’s a new revenue source we can tap into. We can put digital billboards in all our parks. People go to parks. Advertisers want to reach people. They would love to reach people who enjoy nature. We could sell to advertisers to reach that target market in our parks.”  The only way you fight against that is by saying: No, this is sacred space. That would be like putting a billboard in a church or in a mosque and no, we’re not doing that.”

In your book, you talk about how people lose faith in democracy when they show up to a public meeting and find the door closed. What signs do you think make ordinary people believe that they can’t influence what happens in public spaces?

DM: I think that the biggest hurdle a lot of people experience is believing that their ideas have value and are important enough to be worth fighting for. That their voice that is worthy of being heard.  That’s the equivalent of the closed doors. 

Another huge obstacle is that people just have no idea where to start. Most people don’t really grasp the difference between municipal, provincial and federal government, in terms of jurisdiction. And that’s not their fault. We don’t teach it well. It is complicated. Like, who does health care? Well, there’s a Provincial Minister of Health. There’s a Federal Minister of Health. And then municipal governments do things like long term care and daycare and harm reduction.

Also, City Hall can be an intimidating place. I talked about this in the book: there’s no one at the doors of City Hall saying, “Hi, how can I help you?” There is at Walmart. There is at the Apple Store. 

That’s why getting people to join together in groups is so important. That’s why what Park People does is so important. People are more likely to make stuff happen in a group because it creates the sense that “I’m not alone.” It helps build people’s confidence. There’s strength in numbers because it’s scary to do things alone.

If you’re intimidated about something in the first place, the chance of you doing it on your own is almost zero. But the chance of a group saying, “Hey, this is something we can work towards. This is something we can organize together.” That’s like a much more appealing invitation. It’s actually revolutionary.

What makes you optimistic about participatory budgeting?

I really like the educational component of it. They take a small piece of the capital budget, and then divide that up among a bunch of neighbourhoods, and let the local residents decide how to spend it. 

 It’s a great way to build democratic experiences, but it’s also a great way to learn about municipal budgeting, and what government actually does. 

One of the main roles of a council is to decide how much money to bring in and how to spend it. The best way to teach that is by giving a little bit of money to people in the community, and asking “well, what do you want to do with it?” It’s just an incredible civics class.

The topic of participation makes me think about public consultations. What do you think would make them better?

DM: There’s this thing called Arnstein’s Ladder. It’s one way of looking at the different levels of engagement. Essentially, the bottom rung of the ladder is token engagement. That’s where the government decides what they want to do, and then it’s a fake survey or a fake townhall. I don’t think there’s evil intent, but do I think it is a kind of arrogance. It’s municipal staff and politicians thinking they know what’s best and treating the consultation like a nice gesture. It’s not a good approach. Not only is it not democratic, but it always creates really angry people.

On the opposite end of the spectrum there’s direct democracy. That’s where ordinary people get to vote and make all of the decisions. I’m not in favour of that either. Not only do I think that people don’t want to read 200 page staff reports, but more importantly, if you created a system where everyone gets to vote, who would actually have the extra time to do that reading? It’s going to be wealthier people who have babysitters and have house cleaners. Not the folks who are doing three jobs to pay the rent and feed their kids. So what some people think is the highest level of engagement is actually incredibly inaccessible to ordinary people.

So where’s the sweet spot? 

DM: I think it’s context-specific. Let’s say, there’s gonna be a redesign of a park that asks: what do we want to happen in this park? That’s the kind of thing where people who use the park and live in the park and near the park should vote on it. That’s actually an ideal opportunity for direct democracy. I feel the same about the naming of parks. I don’t think politicians should get to name parks after other politicians. It should really be up to the people who use the park. 

Information sign in a park
Display of the Movement Strategy in High Park, Toronto, where park users were asked which transportation mode should be allowed in the park and where.

Parks are a perfect example where direct democracy makes sense. It’s a small bite-sized level, and the decisions aren’t super complex compared to you know, a multi billion dollar operating budget of a city.

Municipalities have a moral obligation to invest real money in actively advertising opportunities for engagement beyond the usual suspects. How about actually paying people to participate? Everyone’s got a different perspective based on their age and their gender and their confidence and how they’re using the space. And I just think the city should make more of an effort to actually invest in getting those voices heard. 

I think about people like my mom and my sister.  Super caring, super smart people who would never be caught dead at a “town hall meeting”. They wouldn’t even know there was a town hall, let alone take the time to go to it. 

But, they know so much about their parks. My mom is nervous to walk on the track in her park because there’s a place where it kind of dips down and people could hide and you wouldn’t see them. I never thought of that. It’s not something I worry about or think about.  She didn’t know who to talk to, so she asked me what she could do.

If you’re trying to find the people to consult about a park, why just not go to the park? That’s what credit card companies do to get people to get their cards. They stand at the store or at the airport and solicit people. They don’t invite you to come to a meeting to talk about credit cards at a community centre. They go straight to their target audience.  We should be doing the same thing.  It’s not hard to find your target audience if you’re talking about parks. They’re at the park.

Really, there should never be indoor consultations about parks. The best place to talk about parks is in parks.

A conversation with Michelle Dobbie, Manager Park and Natural Heritage Planning, City of Richmond Hill

This case study is part of the 2023 Canadian City Parks Report, showcasing Inspiring projects, people, and policies from across Canada that offer tangible solutions to the most pressing challenges facing city parks.

Summary

  • Ontario’s Bill 23 changed the amount of parkland and cash-in-lieu that municipalities receive, triggering concern about achieving municipal parkland goals.
  • An inter-municipal working group helped digest the legislation, share information, and devise advocacy strategies.
  • While the legislation remained mostly unchanged, the group was able to push back on certain elements and create long-term knowledge-sharing relationships.

Can you explain what Bill 23 is and the way it changes park development in Ontario?

It’s provincial legislation that amends the Planning Act, which governs how parkland is conveyed to municipalities, and the Development Charges Act, which governs how growth-related parkland and park facilities are funded. The bill has reduced the amount of parkland that municipalities will see conveyed, as well as the amount of funding to develop park amenities. It will also impact what types of parkland are acceptable in the future, subject to future regulations, including encumbered land and POPS (privately owned public space).

What do you think the rationale was on the provincial government’s side for making these changes?

I think the province was hearing a lot of consternation from the development industry on different fees that are charged to build housing. There was a lot of advocacy from the housing industry showing how much these fees added to the cost of new housing. And also how certain municipalities were not spending their parkland reserves. I think that those two things together, combined with the provincial government’s desire to provide more housing quickly, is what led to those changes.

A person walking on a bridge in the middle of vegetation
West Humber River, Greenbelt River Valley Connector Program

What are some of the short and long-term consequences of the changes?

On the short term side, a lot of municipalities are looking at their capital plan and trying to figure out whether they can still afford those things. In the long-term, I would say that communities built post-Bill 23 will have less parkland than pre-Bill 23 communities, so there is likely to be a bit of an inequity over time.

Why was it important to convene with other municipalities to discuss the implications of this bill? What did you hope would result?

It was mostly about knowledge-sharing and helping each other understand how we were anticipating advocating. Whether different municipalities were looking to advocate themselves or whether they were looking to advocate by way of other groups, like professional parks associations. There are now 12 participating municipalities represented by managers or senior park planners. People read things differently, so it was good to see how other people were understanding it and what they had heard from their sources.

People walking on  a bridge in the middle of vegetation
Headwater hike, Greenbelt, Park People

What kind of strategies did you use to get your message across?

We were focusing on council briefing notes and advocating messages through the Association of Municipalities in Ontario, Ontario Landscape Association, and the Ontario Professional Planners Institute who seemed to have a bit more of the ear of the government. There wasn’t much of a push to do a public campaign because the deadlines were just so quick.

What was the impact of this advocacy work?

They didn’t make changes to the reduced amount of parkland that municipalities will see conveyed or provided as cash-in-lieu, but they did claw back on developers providing encumbered land or POPS. That is now subject to future regulation, which hopefully will come with criteria such as land within walking distance of the site. And the proposal that developers would be able to suggest lands that are off site to be conveyed–that’s subject to future regulation as well. Those were some pretty good changes.

We also continue to hold monthly virtual forums when participants have questions or issues. Additionally, we email each other with issues that arise where we can learn from each other.

What advice do you have for other municipal practitioners in Canada who may find themselves needing to advocate against provincial changes?

I think what makes progress is when a number of different groups with credibility on a specific matter are on the same message. So figure out the groups that are aligned with your position and then emphasize the same key messages and concerns. If you can get a sense of which groups are being listened to by the provincial government, then you have a chance of your message being heard a little bit louder than if you go it alone. Sometimes you’ll be successful and sometimes you won’t. But every small gain on the things we’re dealing with–the places where people play–is a gain that is useful.

Recommendations

  • Building strong intermunicipal working groups can help align actions in specific advocacy moments, but can also create a long-term forum to share knowledge and strategies on other park issues.
  • If time allows, a public campaign can help spread awareness of provincial changes by demystifying often opaque legislative changes, situating them as real world impacts in people’s lives, and encouraging residents and community associations to voice their concern with their representatives.
  • Building a cross-sectoral coalition of groups, including municipalities and professional organizations as well as aligned community groups and non-profits, can be a more powerful way to get the ear of government than advocating municipality by municipality.

A collaborative approach to tackling conflict over off-leash dog parks

This case study is part of the 2023 Canadian City Parks Report, showcasing Inspiring projects, people, and policies from across Canada that offer tangible solutions to the most pressing challenges facing city parks.

Summary

  • The District of Saanich approved its new dog park strategy in June 2023 rooted in a robust community engagement process.
  • Demand for a new strategy grew out of changing community needs, environmental concerns, and varying preferences among residents, with the goal of fostering understanding among user groups and finding common ground.
  • The strategy is centred on six shared values that emerged from the consultation process, transparently linking recommendations to community-defined goals.

In June 2023, the District of Saanich introduced a new dog park strategy, redefining the ways that public spaces will be shared among people and pets.

Work on the strategy began in 2021, driven by changing needs in a growing municipality. Alongside Saanich’s population growth has come increased conflict between park goers, rooted in differing expectations of how park spaces should be used.

A woman getting rid of her dog's waste in a bin
Dog waste container. Credit: City of North Vancouver.

Recognizing the divisive nature of the issue, community engagement became the anchor of the dog park strategy, involving a wide spectrum of stakeholders and community members. Through the engagement activities, Saanich city staff sought to identify shared values and challenges that transcended different stakeholders’ individual positions.

The engagement process kicked off with public surveys designed to capture a broad cross-section of perspectives in the community. The surveys were complemented by deeper methods, including park pop-ups and community dialogue sessions, providing a platform for residents to voice their concerns, share their perspectives, and connect with fellow community members. An important goal of the sessions was to foster empathy and understanding among participants, helping to find common ground.

Open houses served as a forum for collaboration. Residents, pet owners, wildlife advocates, and environmentalists came together to discuss their visions for Saanich’s parks. Through hearing from one another directly, these diverse stakeholders began to identify common values despite their different perspectives.

A shared love for the municipality’s natural environment, an appreciation of public spaces, and a desire for accessible, safe, and enjoyable parks emerged as common threads. These conversations allowed the focus to shift from conflicting interests to the shared aspiration of fostering a vibrant, sustainable community that accommodates everyone’s needs.

The engagements also uncovered common challenges. Residents collectively acknowledged the need to protect the environment, maintain the safety and well-being of pets and people, and address the increasing demand for public spaces on Vancouver Island’s largest municipality as the population of Saanich continues to grow.

Out of these learnings, the People, Pets, and Parks Strategy took shape with a list of six shared community values at its core. These values were determined through consultations, and each recommendation in the strategy is linked to one or more of the values, transparently rooting each action in the strategy to the goals outlined by the community. The city went further to prioritize transparency with residents by publishing a detailed FAQ page explaining the motivation behind each decision.

People walking their dogs on leash in a park and a woman walking with her baby in a stroller

The strategy is paired with a commitment to the development of new, dedicated off-leash dog parks. These areas are strategically located to balance the needs of pet owners and other park users. This approach exemplifies the commitment to create parks that are safe, enjoyable, and environmentally sustainable, addressing both common values and challenges.

Recommendations

  • Design community engagement processes to serve as a bridge between diverse stakeholders by prioritizing activities that not only inform the project at hand, but also help residents find common ground and resolve underlying conflicts.
  • Pinpoint the shared values, goals, and challenges of different stakeholders to drive conversation forward and identify solutions that meet varying community needs.
  • Be transparent about rationales for decision-making on contentious matters through strategies like publishing engagement summaries, linking decisions to community-defined values, and creating a thorough FAQ page to build trust and empower the public with understanding.

More on this topic:

Indigenous Storytelling & Ravine Ecology

In this webinar, storyteller Hillary Clermont, historian and artist Philip Cote, and Indigenous grower Isaac Crosby connect Toronto’s Indigenous history to current Indigenous-led ecology work, to help understand how we can deepen our connection to the plants and animals of our land and ravines.

The webinar is held in English; French subtitles are available.