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When you think of a park, what do you see? Maybe it’s children chasing a soccer ball, picnics on sunny afternoons, or joggers winding down leafy trails. But at Park People, we know that the quietest stories can be the most powerful—and that parks hold untapped potential to change lives, especially for seniors.

It may surprise you to learn that seniors—who make up nearly 20% of Canada’s population—represent just 4% of park users. That’s a missed opportunity, because the benefits are profound. According to a study by CARP, living near a park reduces loneliness in seniors at a rate four times greater than even having children.

That’s where Park People’s Senior Park Champions program in Metro Vancouver comes in.

Every year, we support a group of inspiring older adults in Metro Vancouver to reclaim their place in nature by leading events in their local parks. With hands-on training, peer mentorship, and seed funding, each Senior Champion becomes a spark in their community—fostering belonging, joy, and wellness one gathering at a time.

2024 Park Senior Champions. Credit: Park People

And the impact? It’s nothing short of transformative.

Take Rita Wong, for example. When she joined the program, she wasn’t expecting just how deeply it would affect her. “It improved my physical, mental, spiritual, and emotional well-being,” she said. “It was beyond words.” Through the program, Rita didn’t just find personal growth—she became a vibrant community leader, organizing park events.. Her efforts didn’t stop at the boundaries of a single program; they rippled outward, energizing her entire neighbourhood.

Then there’s C. Wong, whose first year as a Champion in 2023 offered a powerful window into the importance of intergenerational and cross-cultural connection. Hosting events that brought together Indigenous community members and local seniors in East Vancouver, C. Wong saw firsthand how nature could serve as a meeting ground for healing and unity—even through the rain. Inspired, they returned the following year as a mentor in 2024, championing inclusivity for differently abled individuals and those of non-normative gender identities.

“It deepened my understanding of the barriers people face, and strengthened my commitment to building truly inclusive communities.”

C. Wong, Park Senior Champions in 2023

Butterfly Garden event organized by Dennis Josey, 2024 Park Senior Champion.

And innovation didn’t stop there.

One particularly heartwarming initiative emerged last year when a group of senior leaders asked a simple but powerful question: What about those who can’t come to the park? Their answer was beautifully creative. Using natural elements, sensory materials, calming sounds, and projected visuals, they brought nature indoors, creating immersive environments for individuals with disabilities who were unable to join outdoor activities. These gentle, multi-sensory experiences offered participants a chance to feel the forest floor, listen to birdsong, and gaze at blooming meadows—all from within the comfort of their own spaces.

These indoor sessions became some of the most popular events in the program, drawing up to 30 participants each time. Their success highlights not just a growing demand for accessible nature-based programming, but also the ingenuity of community-led solutions rooted in empathy. These Champions proved that you don’t have to be outside to feel connected to nature—you just have to be welcomed in.

To date, 30 Senior Champions have engaged 600+ seniors across Metro Vancouver in inclusive, meaningful ways. And this year, it could be your turn.

As a Senior Park Champion, you’ll receive:

  • A $600 honorarium
  • Three in-depth training workshops
  • Seed funding for supplies, guest speakers, or refreshments
  • Ongoing support and mentorship
  • Access to Park People’s network and grant opportunities

You’ll have the freedom to create events that reflect your passions—be it Tai Chi under the trees, birdwatching mornings, knitting circles, Indigenous plant walks, art in the park, or cozy indoor nature retreats. Whatever your vision, we’re here to help you bring it to life.

Because the Senior Champion Program is more than events. It’s a movement of older adults reclaiming their place as leaders, connectors, and caretakers of community and nature.

People sitting in a forest
Forest bathing event organized by Tamiko Suzuki, 2024 Park Senior Champion.

Apply now to become a Senior Park Champion—and help make your neighbourhood a little more connected, inclusive, and vibrant.

“When we make space for seniors in our parks, we grow more than community—we grow care.”

Michelle Cutts, Director of Communications and Development

Each year, we support twenty Champions, working in pairs, with training and support to help them host their own events in Toronto’s ravines.

Meet the 2025 Champions, and hear why they love and care about the ravines.

Miriam Hawkins

“I love to leave the city behind when I enter the fresh air and cool embrace of the Humber River ravine around Lambton Woods, a sanctuary for birds, toads, insects and other wildlife with its rare natural forest cover and wetlands, and the ever-changing marvel of the river’s  sparkling waters flowing from a vast, ancient, yet urbanized landscape toward our own water source at Lake Ontario. You might even see huge salmon or trout leaping nearby weirs, or a shy snowy egret fishing secret eddies. Much inspires my photo and painting attempts, and my restored resolve to share this precious delight with others, along  with the need to address outdated storm water runoff and sewage pollution management and the serious threat of highway 413 paving over the heart of the river’s western headwaters.”

Mike Mattos

“My favorite ravine is the east side of the Humber River north of Eglinton.  The area has naturally regenerated for 70 years and is a testament to the restorative powers of the land.”

“Ravines are the earth’s quiet sanctuary, where the rush of the world slows down, and the soul finds its rhythm in the stillness. In their embrace, the land heals, and so do we.”

Christen Kong
Felix Kwong
InTO the Ravines Champion

“Amid the city’s restless hum, the Don River East Trail unfolds like a quiet sanctuary—where towering trees soften the skyline, the river whispers its timeless song, and nature reclaims its space, undisturbed yet ever-changing.”

Naomi Drayton

“The Betty Sutherland Trail runs for 1.83 kilometers from Leslie Street and Sheppard Avenue to Duncan Mills Road and Don Mills Road. The park is named after a long-time city councilor who was active in supporting Toronto’s recreational areas and trails.”

“Within close proximity of residents throughout our great city, there’s a hidden gem—our amazing ravine system. Ravines are nature’s hidden masterpieces, carved by time and adorned with life.”

Joshua Hood

“What I love about my local ravine is accessibility and its expansiveness.  I can enter and exit at so many points along the trails, which means I can travel from my home north of the city right down to Lake Ontario with only minor diversions (sometimes I have to cross a main street but the trail access is within close proximity).  It’s quite amazing that, in Toronto, you can travel in all directions for many kilometres through the ravine system.”

Marion Comper
Darlene Varaleau

“What I love about Bickford Park is meeting my neighbours for exercises; talking to people as I work in the pollinator garden; picnicking; and watching the lunar eclipse with everyone. I also love showing everyone the best indigenous murals in Toronto in the Bickford underpass”

Marylin Spearin

“I am very impressed by the variety of experiences available  in the Garrison  ravine. The busy vigour of Christie Pits (swimming, softball, barbecue pits, and the like) contrasted with the serenity of Bickford Park with greenery, benches, and indigenous art.”

“I love the calmness and natural beauty of my local ravine.  I enjoyed walking in the park. It gives me peace of mind.”

Belayneh Ayalew
Robert Moiti
Vera Kabo Tse

“My Ravine allows quiet reflection of space and time collapsed into a moment where you can see the birds in the tree ,while the squirrel runs by and the wind rustles the leaves and branches reminding us of our place as part of nature.”

Teresa Pinto

“What I love about my local ravine is just the fact that It’s quiet and peaceful. I can just sit by the water and meditate with the sound of trickling water and birds chirping. It’s a place to hide from the scorching sun in the summer, crunch the leaves in the fall, look for the flower buds in the spring and just stay put in the winter.”

“Something I love about Birkdale Ravine is how it feels like a hidden gem tucked right in the middle of the city. It’s peaceful, full of life, and has this calming energy that makes it the perfect spot to reconnect with nature, slow down, and reflect. It’s also a place that brings people together, whether you’re out for a walk, snapping photos, or just enjoying the sound of the creek.”

Hazema Wilson

“Birkdale Ravine is a beautiful place that evokes a sense of serenity for me. As an avid biker and stroller, it has always been my favorite go-to spot. This location is one of the perfect places to experience awe and relaxation. With its scenic trails, it’s ideal for reflecting on thoughts or sharing a moment with a loved one. I particularly enjoy the cozy atmosphere and beautiful scenery, surrounded by numerous trees and an elegant bridge!”

Edessa Andrada
Christopher Peterson

“I love how quiet and serene the ravine feels. When I walk through, there is always something new that comes to my attention”

Danielle Ng

“I love being able to feel my mind and body quiet and connect to the earth when I am in my local ravine.”

Learn more about the InTO the Ravines and InTO the Ravines Champions programs, and read about the City of Toronto’s Ravine Strategy.

A picture is truly worth a thousand words. Snapping shots of your park group’s activities can help you attract volunteers, build your social media profile, garner media attention, and make your posters really pop.  

Not a pro photographer? Not to worry! Here are some easy tips to take great pictures with your smartphone. 

Ready, aim, plan

Before you bring out the camera, ask yourself: what story are you trying to tell with your photo? Is it about the natural beauty of your park, the sense of community, or the fun atmosphere at an event?

Thinking about your story will help you come up with a list of images you want to capture. For example, if your goal is to attract new volunteers for your park group, your photos should tell the story of the volunteer experience. Your shot list might include pictures showing current volunteers engaged in hands-on activities in the park, chatting with their neighbours, etc.

While it’s important to stick to your shot list, you’ll also want to leave space for surprises. If your City Councillor shows up, it would be great to grab a snap for the local papers!

Get Permission

Before snapping photos that include people, especially if you plan to share them publicly, it’s important to get consent. A simple verbal ask is often enough: “Hey, is it okay if I take your photo for our park group’s social media?” For children, always ask a parent or guardian first, and avoid taking identifiable photos of kids without their clear permission.

If you’re hosting an event, consider having a sign at the entrance letting people know photos will be taken, and offer a way for folks to opt out (like a sticker or wristband).

People Power

It’s just human nature: we’re naturally drawn towards pictures of people’s faces. Unless your only story goal is to highlight local wildlife, you’ll want to show how your park activities bring people together whenever possible.

Photos where you can clearly see people’s eyes are most likely to attract attention, so seek to use them throughout your promotions (social media posts, posters, etc).

Act Natural

When people aren’t used to having their picture taken, being asked to pose for the camera can make them uncomfortable. Instead of just saying “Smile!”, try giving out unique prompts like “Smile like that dog we saw on the trail!” or “Think about your favourite fellow volunteer!” Unexpected directions can help bring out genuine expressions.

Another great way to help people feel comfortable is to let them see a few shots as you go. If they like what they see, it builds confidence. If not, you can adjust together.

Candid Camera

Posed shots can be a good way to ensure you get everyone in the photo doing exactly what you want, but they also run the risk of looking, well, staged. To really tell the story of your park group or event, you’ll want to add several candid shots to the mix so viewers feel like they’re part of the action.

Aim to take photos of people while they’re focused on something else: like talking to one another, cleaning up the park, whatever!

Get Composed

Beginner photographers commonly place the subject smack in the middle of the photo. While this can be an interesting stylistic choice, we recommend you experiment with using the rule of thirds.

To do so, place your subject (whether it’s a person, a bunch of wildflowers, an animal, whatever) in the right or left third of the frame. Likewise, instead of composing your photo with the land-sky horizon cutting straight through the middle, try giving the sky one-third of the picture.

Shift Perspectives

Remember, your camera is your point of view. If you take a photo while standing normally with the camera near your face, the viewer of the resulting photos will have the same perspective—and it’s one they likely have all the time.

To make things more interesting, try switching up your perspective. Crouch down low, get up on a rock or bench or take a few steps up a hill to get above your subject. These techniques can help create a sense of scale and reveal more of the background of your image.

Make light work for you

The best photos use light strategically to brighten peoples’ faces and highlight their features. Use natural light when you can and always shoot with light behind you, not facing into the light.

Sunshine is a great natural light source, but direct sunlights can also throw harsh light and shadows, particularly in the middle of the afternoon. If it’s a very sunny day, try taking photos in the shade to soften the shadows.

One hour after sunrise and one hour before sunset is known as the “magic hour.” During these times the sun is low in the sky, which produces a beautiful soft light. One thing to keep in mind while shooting during “magic hour” is how fast the light changes. You definitely want to factor in any set-up time to ensure you take advantage of magic hour.

Edit and Adjust

Took some great photos, but maybe the lighting was a little off? Not to worry, you don’t need fancy software to make your photos pop. Free tools like Canva make it easy to crop, brighten, and add text or filters right from your phone or computer. 

After the event, choose a handful of your best shots and spend a few minutes adjusting the lighting, straightening the horizon, or adding your park group’s name and event title. It’s best to keep it simple: your goal is to enhance the photo, not overdo it. 

Finding volunteers doesn’t have to feel like an uphill battle. With a little intention and care, your group can create a welcoming volunteer experience that keeps people coming back.

Doug Bennet from Friends of Sorauren Park has spent years supporting and growing the park group’s base of active volunteers. Here are some of his top tips to create an engaged, connected, and joyful volunteer team.

Make volunteer recruitment an ongoing priority

Early on in their work together, Doug and the Friends of Sorauren Park realized that volunteer outreach kept falling to the bottom of their agenda. To change that, they began dedicating entire meetings to honing their recruitment and volunteer engagement strategies.

This intentional focus helped them to build and maintain a strong and diverse core team that’s now large enough to pull off big park events without tiring out their members.

Here are some prompting questions to help kick off your volunteer recruitment strategy meeting:

Who are we looking to reach?
Who are our ideal volunteers? What skills, interests, or lived experiences would be valuable? Are there people in our neighbourhood or network who might love to help but haven’t been asked? Are there barriers that might be preventing people from getting involved (childcare, accessibility, communication style)? If so, how could we reduce these barriers? What’s the time commitment we require, and how can we also include people with busier schedules?

How will we find them?
Where do potential volunteers spend their time (either online or in-person)? How can we show up there? What stories, images, or messages might catch someone’s attention and inspire them to get involved?

How will we make volunteering feel welcoming and worthwhile? How will we make it clear what volunteers can expect and how they can help? What would help people feel confident and connected right away? How will we ask volunteers for feedback and ideas to improve their experience?

Make it easy for people to join your team

Now that you know who you’re looking for, and what they’ll be doing, you’re ready to plan your outreach activities.  

Think about the places your neighbours already spend time (such as community bulletin boards, local social media groups, farmers’ markets, libraries, or park events) and share a friendly, specific invitation to join your group. Use photos and stories that show what volunteering looks like, so people can picture themselves getting involved. Includes clear next steps like signing up for a newsletter or attending an upcoming event. The goal is to create lots of easy entry points for people to connect with your group.

You may want to test out a couple of approaches depending on your community, your capacity, and the technology you have available. For example, Friends of Sorauren Park first created a message board for volunteers, but found that they weren’t getting much traction.  They swapped the message board for a simple sign-up form and noticed an increase in volunteer interest.

Create a welcoming first impression

First impressions go a long way. A warm in-person introduction, a simple orientation email, or an invite to a casual planning meeting can all help set the tone for why someone would want to volunteer with you. Giving people a sense of what to expect also makes it easier for them to step in and feel like part of the team.

To make sure everyone feels properly welcomed, consider starting a Volunteer Ambassadors Program. Doug’s group has seen the value of experienced volunteers stepping up to welcome and mentor new folks. Ambassadors can help answer questions, share their knowledge, and create a positive first experience for newcomers.

Encourage connection and community

Over time, Doug noticed that volunteers who felt socially connected to the group were more likely to stay involved. Creating opportunities for people to get to know each other helps turn volunteering into something more meaningful than just a task. This could look like hosting a potluck, organizing a group photo at an event, or setting up a casual chat thread where people can share ideas and stay in touch.

Support new leaders

As your group grows, some volunteers will naturally want to take on bigger roles. It helps to plan for this and encourage their development by creating opportunities to build their skills and confidence over time. Workshops, training sessions, or even informal mentoring can help volunteers feel valued and supported.

Doug saw this in action at Friends of Sorauren Park. When he stepped down as Chair, long-time volunteer Joël Campbell was ready to step into the role. Joël had already led the group’s Adopt-A-Park-Tree program for several years, which gave him experience and built trust with the group. Because of this, the transition into leadership felt smooth and natural for Joël and for the whole team.
It’s great practice to continually consider who might take over when current leaders step away from the group, and then make sure they have the tools to do so with confidence.

Show Your Appreciation

You really can’t thank volunteers enough. Doug and the Friends of Sorauren Park make a point of highlighting volunteers in their communications, and they’ve also partnered with a local sponsor to host volunteer appreciation events.

Depending on the size of your group recognition might look different. If you’re not able to coordinate an event, consider posting photos on social media, sharing quotes from volunteers in a newsletter, or creating a simple infographic to show the impact of their work.

Recognition helps volunteers feel seen and reminds everyone that their time and efforts matter.

Thanks to Doug at Friends of Sorauren Park for the great insights that come from years of successful work with volunteers! 

Fundraising is a great way to build the capacity of your community park group. Below are some key national grants that could help fund your next awesome park project.

At the bottom of the resource are options for more specific provincial and municipal grants. 

Environmental Grants and Funding

Catherine Donnelly Foundation
Funds projects that increase public support for fast and deep-reaching climate change solutions. Learn more

Climate Action and Awareness Fund
Supports Canadian-made projects that help to reduce Canada’s greenhouse gas emissions. Learn more

Community Tree Grants Canada
Offers grants and technical support to community greening initiatives on publicly-accessible properties. Learn more

TD Park People Grants
Supports local leaders organize events focused on environmental education, sustainability, or stewardship. Learn more

EcoAction Community Funding Program
Provides financial support to non-profit and non-government organizations for Canadian communities to take on local action-based projects that produce measurable, positive effects on the environment and to build the capacity of communities to sustain these activities in the future. Learn more

Patagonia Corporate Grants
Supports local groups that work to preserve the environment and protect local habitats and frontline communities. Learn more

Richardson Foundation
Offers to fund charitable organizations that support youth initiatives and environmental issues. Learn more

Scotts Canada Gro For Good Grants
Supports community groups to develop sustainable gardens and green spaces in their communities. Learn more

TD Friends of the Environment Foundation
Funds community work and park improvement projects through operating and capital grants. Learn more

Honda Canada Foundation (HCF)
Funds educational institutions, charitable non-profit organizations or any national institution in the fields of family, environment, engineering and education. Learn more

Community Building Grants and Funding

Meridian Good Neighbour Program
Forges partnerships with local charities, not-for-profits, and public organizations so they can work together to meet each community’s needs. Learn more

TakingItGlobal Rising Youth
Supports youth to participate in and becoming key stakeholders in strengthening global and local social movements. Learn more

Telus Community Grant
Funds initiatives from Canadian registered charities that focus on local, grassroots community-based health and education programs that help youth reach their full potential. Learn more

Public Art Grants and Funding

Canadian Arts Council
Supports professional art groups and non-profit organizations working in community parks and public spaces. Learn more

Heritage Canada – Local Festivals – Building Communities Through Arts and Heritage
Funds local groups for recurring festivals that present the work of local artists, artisans or heritage performers. This includes the celebration of LGBTQ2+ communities and Indigenous cultural celebrations. Learn more

Richardson Foundation
Funds registered Canadian charitable organizations that support visual and performing arts, education, youth initiatives. Learn more

Recreation Grants and Funding

Canada Post Community Foundation
Supports organizations and groups in delivering and expanding child and youth programming, including sports and healthy living initiatives. Learn more

Canadian Tire Jumpstart/Bon départ Community Development Grant
The operational stream assists organizations with operational and administrative costs. The programming stream helps organizations develop or sustain sports and recreational programming for kids in financial need and youth with disabilities. Learn more

ParticipACTION Community Better Challenge
Encourages Canadians to get active in search of Canada’s Most Active Community. Learn more

Medavie Active Living Grant
Encourages access to physical activity with a focus on supporting increased participation across a population. Learn more

Equity and Social Justice Grants and Funding

Indigenous Youth Roots Creation Grants 
Supports youth-led projects seeking to create impactful community change and increase the wellness, resiliency and engagement of Indigenous youth. Learn more

CRRF’s National Anti-Racism Fund

Strengthens the capacity of racialized communities, religious minority groups and Indigenous people to carry out their own work to combat racism and create opportunities for meaningful dialogue, learning and sharing with the broader public. Learn more

Heritage Canada – Community Support, Multiculturalism, and Anti-Racism Initiatives Program
Provides funding to community-based events that promote intercultural or interfaith understanding, promote discussions on multiculturalism, diversity, racism and religious discrimination, or celebrate a community’s history and culture such as heritage months recognized by Parliament. Learn more

Hydro Flask Parks for All
Supports nonprofit organizations focused on building, maintaining, restoring, and providing more equitable access to parks. Learn more

National Healing Forest Initiative

Supports groups or organizations to develop a healing forest in their community – a dedicated forest, garden, or green space – as a place for healing, learning, sharing, and reflection about Canada’s history and the legacy of Indian residential schools. Learn more

Enabling Accessibility Fund

Provides funding to eligible capital projects that creates opportunities for people with disabilities to participate in community activities or access employment opportunities. Learn more

Communities For Gender Equality

Supports women, girl, gender-diverse and Two-Spirit-led and serving organizations to advance gender equality across the country. Learn more

Provincial and Municipal Grants and Funding

Community Foundation Funds
Invests in local initiatives that help to make Canadian communities better places to live, work and play. Click here to find your local Foundation.

British Columbia Grants & Funding
Explore the different grants and funding dedicated to groups and organizations located in B.C. Learn more

Ontario Grants & Funding
Explore the different grants and funding available for groups and organizations located in Ontario. Learn more

Grants & Funding in other Provinces

Alberta:

Nova Scotia:


New Brunswick:

Prince Edward Island:

Manitoba:

Atlantic Canada:

How cities are balancing the risks and opportunities of POPS through creative policy

This case study is part of the 2023 Canadian City Parks Report, showcasing Inspiring projects, people, and policies from across Canada that offer tangible solutions to the most pressing challenges facing city parks.

Summary

  • As cities intensify, privately owned public spaces are proliferating, which provide open space without the financial burden of land acquisition and maintenance on municipalities.
  • Park planners are cautious of these spaces, arguing their role, while useful, is not a substitute for public parkland—however, some municipalities now accept POPS as partial or full credit for parkland dedication requirements in new developments.
  • Municipalities are developing POPS policies and guidelines on everything from design to stewardship to public programming.

Canadian municipalities are feeling squeezed on parks. Years of tight operating budgets require parks departments to stretch already thin dollars further as pressures grow from higher use, while land has become much more expensive to acquire—if you can even find a suitable parcel anymore.

One tempting tool in the face of these challenges is privately-owned public spaces, more commonly known as POPS. These spaces are built through private development and remain privately owned and maintained—seemingly a win-win for cities finding it difficult to provide public space and pay for upkeep.

For years there has been pressure by developers for municipalities to accept POPS as satisfying parkland dedication requirements required for new developments—a policy that some municipalities have resisted.

Wexford Bloom, Toronto, 2023. Credit: Kat Rizza, PlazaPOPS.

One park planning manager pointed out that while POPS have their role in providing open space, they are not equivalent to public parkland and it’s important for cities to push developers for the conveyance of land for public parks.

To better guide the role of POPS, Toronto mapped over 170 locations and created POPS design guidelines and a signage strategy to ensure spaces were inviting and clearly labeled as public. Vancouver also mapped POPS locations in relation to downtown parks and public plazas as part of their Downtown Public Space Strategy. The Strategy contains actions including developing a policy framework for acquiring new POPS and ensuring spaces “are designed and programmed to be publicly-accessible and welcoming to all users.”

Some cities like Newmarket, Brampton and Vaughan allow for some level of credit for POPS towards parkland dedication. Vaughan, which recently concluded a study exploring parkland dedication policies, ultimately approved a by-law change to allow for 100% credit for POPS, subject to council approval.

Park managers are, however, cautious regarding POPS. If public space is about the creation of accessible, democratic and open spaces, one park manager argued, then privatizing space seems to be contradictory as it comes with “tangible or intangible restrictions” such as limitations on uses, active surveillance, and likely commercial intentions. Where they can be helpful and critical, he said, is in the creation of pedestrian connectivity through private developments or supporting, but not replacing, a publicly owned open space network.

In Brampton, the city allows a 50% credit for POPS.

“In dense areas, you’re not going to get a community or neighbourhood park, so you need a more collaborative approach with the owners of the land and the city.”

Jaskiran Kaur Bajwa, Brampton Park Planning Supervisor

But the city is still cautious about their use and is working on POPS guidelines. “POPS need to contribute to the community,” Brampton’s former Manager of Park Planning and Development Werner Kuemmling said.

They can’t just be an open space or thoroughfare. They have to be functionally used.” Some developers propose POPS as the leftover sites in their developments “and that’s not okay.

Werner Kuemmling, Brampton’s former Manager of Park Planning and Development

Recommendations

  • Push first for the conveyance of land for public park purposes in all developments where opportunities exist for on-site parkland.
  • Create a set of guidelines that not only contain requirements and standards for the design and maintenance of POPS, but also programming and community involvement to ensure spaces are inviting and well-used.
  • Publish a map of POPS to encourage public use and knowledge, but also use it for planning purposes by overlaying existing parks and plazas to identify sites where POPS could create needed linkages or fill gaps in the overall public space network.

When your park group’s events, programs, or advocacy activities get featured in the media, it can boost your visibility, attract more volunteers, and even rally support for park improvements. 

Local newspapers, radio stations, blogs, and podcasts are always on the lookout for interesting stories. With the right hook and approach, your group can land valuable media coverage! Here’s how to make it happen.

Track Journalists and Publications to Tailor Your Pitch

Build a list of journalists and media outlets that cover local news events or the focus issues that your park group is seeking to amplify. 

You can maximize your media opportunities by tailoring a single pitch for different outlets. For example, let’s say you’re launching a new community garden program: 

  • You could suggest that the local newspaper write a story about how your program is part of a trend of new gardens sprouting up across the city thanks to a new municipal grant. 
  • You could tell a gardening blog about the unique flowers your group has selected to grow. 
  • You could contact a radio station, letting them know that one of your volunteer gardeners is available for an interview about tips on producing food in urban spaces.  

Get your timing right

Timing is everything when pitching to the media. Different outlets have varying lead times, so it’s essential to plan accordingly:

  • Monthly publications (e.g., magazines): Pitch 3–4 months in advance.
  • Weekly publications: Pitch 4–6 weeks in advance.
  • Daily newspapers and radio stations: Reach out about a week ahead.
  • Online publications: Deadlines vary, but early notice improves your chances.
  • Last-minute events: Try local radio stations, community newsletters, or social media groups for quick turnaround.

Pro Tip: Tie your pitch to seasonal themes like spring cleanups, summer picnics, fall festivals, or winter activities to make it timely and relevant.

Craft an Engaging Pitch

Most journalists prefer email, so your subject line and opening paragraph are crucial. Be concise, clear, and compelling. Your email should answer these questions:

  • What’s happening?
  • Why does it matter to the community?
  • When, where, and how is it happening?

Include a photo or a link to visuals. Before-and-after photos of park improvements or images of community members in action are especially effective.

Make It Easy for Them to Craft Their Story

The easier you make it for journalists to cover your story, the better your chances of getting featured. Think about how you can offer the following:

  • Photo opportunities: Create moments worth capturing at your event. For example, if you’re hoping to get media coverage about the importance of protecting local ecosystems, organize a visually dynamic activity like a park cleanup event . Ask volunteers and participants if they’re comfortable being photographed in advance so you can suggest them as subjects for journalists.
  • Quotes: Include statements from group members or community partners in your press release that convey why your event or issue is important.
  • Line Up Spokespeople: Have knowledgeable members available for interviews. Talk to them in advance to plan key messages that they will share with the media.

Follow Up Strategically

If you don’t hear back from a journalist, send them a polite follow-up email:

  • Include any new or additional details not in the original pitch.
  • Attach your press release again for reference.
  • If necessary, pitch to another journalist at the same outlet.

Don’t sweat it if you don’t hear back about your follow-up. Instead of emailing them again, take the opportunity to revisit your pitch. Could it be more engaging or relevant? Experiment with different angles to refine your message in the future.

Think Long-Term

Media relationships take time to build. Stay proactive by sharing updates about your park group regularly. This keeps your organization on their radar for future stories.

With these practical tips, your park group can secure meaningful media coverage, amplify your efforts, and inspire your community to take part in creating better parks for everyone!

Pumpkin parades are a creative way to celebrate local creativity and give carved jack-o’-lanterns a second life. 

Usually held the next evening after Halloween, pumpkin parades encourage neighbours to light up local pathways and parks in a stunning display of community spirit. Free, family-friendly, and great for photos, these parades also encourage sustainability as volunteers arrange to compost submissions after the parade is over.

Pumpkin parades are also a made-in-Canada phenomenon! Back in 2004, the Friends of Sorauren Park kicked off the trend when they organized local residents to publicly display their creations in the park. From about 100 pumpkins in that first year to over 3,000 today—and with copycat parades now being held across the continent—the pumpkin parade is here to stay. 

Ready to turn your own park or neighborhood into a glowing showcase? Here’s a step-by-step guide to make your pumpkin parade a smashing success.

Find Your Own Path

Take a walk around the park with your community park group to choose the best route for your pumpkin parade. It can be hard to predict how many jack-o-lanterns will be part of your parade in the first year, so make sure you have the flexibility to make the path longer if necessary. Keep wheelchair and stroller accessibility in mind, and find opportunities to place pumpkins on different levels for optimum visibility.

Take Care of Paperwork

Most park events of this size require a permit. In Toronto, there’s even a special Pumpkin Parade permit which makes the compost process simple and affordable. Check with your municipality or parks department to see if you require a permit or special insurance. 

Spread the Word

For effective (and free!) promotions, use social media to post in neighbourhood groups and email community centers, elementary schools, local businesses, and your city councillor asking them to spread the word through their own newsletters, bulletin boards, and social accounts. Put up posters in high-traffic areas like libraries, coffee shops, and grocery stores, and distribute flyers at local events leading up to the parade. Engage local media outlets—like newspapers, radio stations, and blogs—to feature the event in their community calendars. Finally, invite community members to help with promotion by tagging friends or sharing photos of their pumpkins as they prepare for the big night. The more people feel connected to the event, the more excitement and turnout you’ll generate!

Schedule Your Volunteers

You’ll need a few helping hands to prepare a great parade. Schedule a few volunteers to arrive early to get the pathway started and help people place their pumpkins. Community members can drop off jack-o-lanterns earlier than you might expect, with the after-school period being the most convenient time for many. Our park group experts advise groups to be on-site by 3:30pm.

Volunteers can also distribute candles and help to light (and re-light) jack-o-lanterns throughout the night. Finally, you’ll want to have volunteers set up a table to collect sign-ups for your e-newsletter and ask people if they want to sign on to volunteer for next year’s Pumpkin Parade.

People watching aligned carved pumpkins and lighten in the dark at night
Pumpkin parade, Sorauren park, Toronto. Credit: Friends of Sorauren Park

Leave No Trace

Will you clean up the park the night of the Parade or the next morning? Either way, you’ll need lots of volunteers with wheelbarrows or wagons to efficiently move the pumpkins from the ground to the compost bin, and to remove all of the candles from the jack-o-lanterns. The City of Toronto supports this effort by providing organic waste bins, and the pumpkins are turned into compost that can be used in parks and gardens throughout the city.

Make sure to let people know what to bring and what time to gather.  

Tips & Bonus Ideas

  • Competitive Cleanup: Make clean-up fun by splitting your crew into teams and setting up a pumpkin toss competition. You can allot points for presentation, follow-through, and speed. The prize doesn’t have to be more than bragging rights.
  • Music and Lights? While there’s something to be said for the simplicity of Pumpkin Parades, you can add drama to the event by introducing spooky music and lights. 
  • Offer Hot Beverages and Snacks. There’s nothing like warm drinks to set the scene on a chilly night. Consider serving hot chocolate, coffee or cider to your volunteers and the public— just be sure to check public health regulations and permit requirements about serving food in the park.
  • Engage the Arts Community. There are hidden artists in every community! Invite local visual artists to make special jack-o-lanterns that can be displayed at local businesses before the event as a promotional tool.

Food is a great way to bring people together in parks! Adding an outdoor picnic to events like a park stewardship day or a harvest festival can make the experience even more enjoyable.

Here’s a step-by-step guide to help you plan a successful event—from securing permits to post-picnic cleanup.

Planning and permits

When selecting your location, think about accessibility, proximity to parking or transit, and amenities like restrooms, water fountains, and shade. Read our resource on making your event accessible and inclusive to help guide your thinking.

Once you’ve picked the perfect spot, research your park’s rules and regulations. Many parks require permits for group events, especially if you’ll be reserving picnic tables, bringing grills, or hosting activities.

Here’s a general guide, but note: regulations will vary depending on the city you live in. Contact your local parks department to confirm requirements and apply for permits well in advance.

  • No permit needed
    If your picnic is private, fewer than 25 people (in Toronto) or 50 people (in Montreal), and you are not using a designated picnic site like a picnic shelter or barbecue, you generally don’t need a permit.
  • Special Event Permit and insurance needed
    If your picnic is open to the public, whether at a designated picnic site or not, you will require a special event permit and insurance. Oftentimes an inspection from your local public health authority is also required to ensure that public safety standards are met.

Learn more about events permits in the following cities:

Make Your Menu

Keep the menu simple, portable, and easy to serve. Finger foods like sandwiches, wraps, and fruit skewers work perfectly. If grilling is allowed, burgers, hot dogs, or veggie options can elevate your picnic. Provide plenty of water and refreshing drinks, and don’t forget desserts like cookies or cupcakes! Bring coolers or insulated bags to keep perishables fresh and ensure food safety.

You’ll also want to provide diverse food options to accommodate different dietary needs and preferences—such as vegetarian/vegan, gluten-free, dairy-free, nut-free, halal and kosher options. Be sure to clearly label ingredients and allergens at the event.

Note: If you’re advertising your picnic as open to the public and are serving or selling food, you may be required to contact your local Public Health Authority and fill out a Temporary Food Establishment Application as part of your Special Event Permit.
Only food that’s prepared in an inspected kitchen (a commercial kitchen or a community kitchen) can be served to the general public. If you’re not buying prepared food, or do not have access to this type of kitchen, consider encouraging community members to bring their own picnic basket of homemade food. The experience of eating together, rather than sharing food, can help you get around some permit hurdles.

Bonus tip: There are some foods that are considered lower risk foods. Focus on them to keep your application and health inspection simple.

After-Meal Activities

A successful park picnic is more than just food—it’s about the fun! Think about activities that can engage attendees of all ages. Here are some ideas to get you started:

  • Classic Park Games: Bring frisbees, soccer balls, or cornhole sets to get people moving.
  • Kid-Friendly Activities: Set up a bubble station, face painting, or a scavenger hunt. 
  • Interactive Stations: Host craft tables or environmental education booths to keep people engaged.
  • Group Fun: Organize relay races, tug-of-war, or trivia games.
  • For a relaxing vibe, consider offering acoustic live music or storytelling sessions.

Get the word out

Once your permit has been approved and your agenda is planned, it’s time to let your community know about the picnic!

  • Create flyers and leave them at local stores, schools, churches, libraries, and community and health centres.
  • Create a Facebook event, invite your friends, and post it in local neighbourhood groups
  • Email community organizations, elementary schools, local businesses, and your city councillor to help spread the word through their own newsletters, bulletin boards, and social accounts.

Reduce Your Waste

A good picnic leaves the park as beautiful as it was before. Encourage attendees to clean up by providing designated trash and recycling bags. Enlist a few volunteers to help with final cleanup efforts, ensuring that nothing is left behind. If compost bins are available, separate food scraps appropriately. Consider adding a “Leave No Trace” message to your promotions to emphasize sustainability, and encourage participants to bring and use reusable plates and utensils.

Read our resource on how to plan a zero-waste event in your park.

Keep the momentum going

A community picnic is a great way to start a local community park group or find new volunteers for an already established one.
Collect people’s email addresses on the day of the picnic so you can follow-up with them on future park activities, and talk to people about what other events they would like to see in the park. A movie night? Nature walk? Community garden? The sky’s the limit!

I’ve always been drawn to the sun. Like a housecat, I’ll seek out a sunbeam and bask in it all day. Needless to say, the dark and damp Vancouver winters aren’t usually my favourite time of the year. 

But I’m proud to announce that this was the year I finally pushed myself to get outside and brave the elements. And I’ve never appreciated the wet winter weather more!

Feelings of freedom and pure joy overtook me as I welcomed the raindrops splashing on my face. I felt like a little kid again as I ignored all the usual nagging worries of frizzy hair. I accepted the rain and to my surprise, it was delightful.

Since we can’t pick and choose our weather, it’s important to get outside and enjoy nature—no matter what the forecast. 

Here are 10 drizzle-friendly ideas for easy family activities, plus some guidance for parks groups looking to organize all-weather events for the public. We promise they’ll have you looking forward to the next rainy day.

A little girl smiling an playing under the rain
Credit: Camilla Topola

10 Great Rainy-Day Activities

  1. Invasive pulls. Pulling out invasive weeds in the rain is much easier as the soil turns into soft mud. It’s a lot of fun, can be great exercise, and it gives you a sense of accomplishment by helping to protect our native biodiversity. To get started, consider volunteering with groups such as SPES, Free the Fern, Everett Crowley Park Committee, the Lower Mainland Green Team, or Wildcoast Ecological to join group activities, and to learn more about which weeds are best to pull in your area.
  2. Adopt a catch basin. When it rains, leaves, debris, and litter can block catch basins and stop rainwater from properly draining. By “adopting” a catch basin and keeping it clear for you and your neighbours, you’ll help to protect water quality, reduce the risk of flooding, and keep the sidewalks dry—while having fun. Plus, Mmny municipalities run adoption programs where they send materials, training guides, and safety equipment for volunteers.
  3. Have a mini boat race. Here’s a great idea for kids (and the young at heart). Create a little raft using natural materials like leaves, then float them down a small stream to see who’s the fastest. Make sure you only use biodegradable materials that have already fallen from trees and bushes, in case your raft accidentally floats into a storm drain. To get started, read this resource on honourable harvesting.
  4. Go dancing. Anyone who says sunshine brings happiness has never danced in the rain. Make your own “Dancing in the Rain” playlist, or try this one on Spotify. Pop in your headphones (or borrow some waterproof speakers), put on your rain gear, and twirl away. You can even channel your inner Gene Kelly and use your umbrella as a prop—just make sure everyone is spaced out far enough so that nobody gets an unwanted poke in the eye. 
  5. Host a rain gear fashion show. Who says Gore-Tex can’t be chic? We’re inspired by Single Line Theatre’s Umbrella Fashion Show, where contestants competed to present the most creatively decorated umbrella. Organize your own runway show by embellishing your waterproof outfits with unique accessories. 
  6. Make a mud sculpture. When’s the last time you got really muddy? Mud is a textural wonder that both kids and adults love to play with. Better yet, scientists have found that soil-based microbes like Mycobacterium vaccae may stimulate serotonin production, which makes you relaxed and happier. While you can always play with mud on a sunny day by adding water to soil, it’s great to take advantage of the rain to help wash you off after you’re all done. Clean up’s a breeze!
  7. Make rain art. There are countless ways to incorporate rain into art activities. Rain transforms watercolours and chalk, so take some paper outside and see what patterns the raindrops leave on your canvas. If you really want to stay dry, try shining some flashlights at a wall—the shadows from the raindrops can look beautiful.
  8. Get musical. Grab pots of different sizes and place them out in the rain to see what sounds the raindrops make. If you’re feeling ambitious, consider making your own version of one of the winning entries in the Life Between Umbrellas competition to create wind chimes. Try different kinds of materials to see if you can come up with the next #1 hit! 
  9. Take a nature walk. The same trails you walk on sunny days may transform in the rain with different sounds, smells, and colours. As a plus, the tree canopy should also help to keep you dry while you explore.  Keep a special eye out for ducks and slugs that may be hiding in the bushes when the sun is out. Hot tip: in Vancouver, bird watching is actually better in winter than in summer. Our mild temperatures and rich coastal habitats are like a magnet to seabirds and songbirds, plus it’s owls’ breeding season. 
  10. Wait for a snow blitz. Of course, every once in a while we get a little bit of snow in Vancouver. Esther Moreno, an inspirational leader in the Fraserview community, never lets a rare Vancouver snow dump go to waste. She texts and calls all her neighbours whenever there’s snow in the forecast and keeps extra layers, sleds, and hot chocolate handy to share when the time is right. If you follow Esther’s lead, organize a meeting spot in advance and keep an inventory of the winter items that neighbours are willing to share so that everyone can participate.

A man and a toddler going for a walk in a park under the rain
Credit: Camilla Topola

Tips for Parks Groups

  • Help people prepare. Make it clear that your event will be held rain or shine. To get people excited, talk about the unique charm of getting outside in the rain in your promotions. Include a reminder to “dress for the weather” in all communications and event details, and offer a prep-list for participants. 
  • Bring extra gear: The Norwegians have a saying, “there is no bad weather, only bad clothing.” Coordinate with your fellow organizers to bring backup umbrellas, slickers, or waterproof ponchos in case participants need a little extra rain protection. 
  • Offer themed programming. Host talks or workshops about the benefits of rain for ecosystems, gardens, and wildlife. Highlight how plants and animals adjust to the rain with guided tours or scavenger hunts.
  • Keep things cozy. Serve warm beverages (like coffee, tea, or hot chocolate) and snacks to keep participants comfortable. Set up a sheltered area with towels or hand dryers, and if permitted, include portable heaters or fire pits for warmth.

Do you have any other tips or ideas for rainy day activities? We’d love to hear from you!