We are looking for two Projects Managers based in the Greater Toronto area. Join Park People and help strengthen community involvement in urban parks across the Park People network in major Canadian cities, including supporting programs delivered in the City of Toronto.
Why are events in parks important? How do grants fit into Park People’s larger goals for creating change in city parks?
Explore inspiring community-led events funded by our microgrants program, from land-based learning to nature walks and skill-sharing workshops.
How colonialism plays out in park practices and how we can work together to embed reconciliation and decolonization.
Discover ways to help you host events in your local parks during extreme heat events.
Each year, Park People Summits bring together our growing network of urban park changemakers to connect, reflect, and explore what’s possible for more inclusive, community-powered parks in our cities.
By donating to Park People, you’ll support vibrant parks for everyone.
In 2025, 72 community groups and organizations across the country are receiving TD Park People Grants. They’ll be bringing people together in parks and green spaces through creative, inclusive, and environmentally focused events.
Their initiatives highlight the many ways local leaders are building stronger connections to nature and community from coast to coast.
Operation Fruit Rescue Edmonton (OFRE)
Sinkunia Community Development Organisation
Strathearn Community League
Windsor Park Community League
Pamir Canadian Multiculturalism Council
Skatelife Calgary
Spectrum Promising Association
Springboard Performance Society
Birding Buddies
Briarpatch Community Garden
East Richmond Community Association
Everett Crowley Park Committee
Free the Fern Stewardship Society
La Boussole centre communautaire société
Ladybug Community Garden
Middle Eastern Support Women Group
Native Bee Society of British Columbia
Pollinating Butterflyway Urban Gardens
RedRoadRecovery
The Sustainable Act
WESN in the Park
Wild with Nature
Kelowna Chinese United Association
Accessible Nature Wellness Park Group
Swan Lake Nature Sanctuary
ArtBeat Studio Inc
Kapabamayak Achaak Healing Forest Winnipeg
Seniors for Climate Mb
Winnipeg Ta’alim Community
Gale Force Theatre
Healing Buddha Hermitage
North End Community Garden
The Monthly Cycle
Charlie’s Free Wheel
Children’s Creative Village
Friends of Marita Payne Park
Friends of Tom Riley Park
Georgina Island First Nation
Humber River Lodge Volunteer Group
Lovers of Planet Earth
Our Space
Queer Forest Club
Sweet Grass Roots Collective
The Forgiveness Project
Ysabel Project
Two Rivers Neighbourhood Group
Pamoja
Weaving Community Connections in Civic Centre Kitchener
Jane’s Walk Ottawa-Gatineau
Neighbours of Meadowvale Park
Ottawa Stewardship Council-KN Regens
Women of Colour Remake Wellness
Age BIG
Green Harmony Collective
MacGregor-Albert Community Association
Action-vert
Atelier Tlachiuak
Coalition des ami·es du parc Jarry (CAP Jarry)
Innovation Youth
La Grande Tablée de Terrasse-Vaudreuil
La Planète s’invite au Parlement
Mossy Society
Parc Nature MHM
Parcours Âme
Ruelle des Décou-verte
Ruelle Esperanza Verde
Westhaven Community Center
Chez les Simone, tiers-lieu
Horti-cité
Club L’Aval
R.A.F.A.L.: Ressources Actions Familles au Lac St-Charles
Saskatoon Climate Hub
Are you currently running your park group on your own? Are you just getting your group started and looking for some direction around governance? The team model is a really effective way of working with others on collective goals. How the team model gets applied varies based on the nature of your group and your preferred leadership style. We look at two different park groups to give you a flavour of what the team model might mean for your organization.
It’s no surprise that park groups organize themselves differently from not-for-profit organizations with paid staff. For many volunteers, park work is a “side-hustle” that happens while managing busy work and family responsibilities.
Grassroots Growth, a project from Volunteer Toronto, talks about the various governance models common for smaller organizations like most community park groups. We’re going to cover the team model and address how it’s been applied by two different park groups, differently.
To do this, we spoke with Louise O’Neill, Convenor of Friends of Cedarbrook and Thomson Memorial Park (FCTMP) in Scarborough, Ontario, whose organization recently transitioned from a strong leader model to a leadership team model. We also spoke to Ana Cuciureanu from Toronto’s Friends of Parkway Forest Park (FPFP), an organization that has adopted a hybrid version of the team model that they’re found effective.
By way of definition, a team model means that “all core volunteers work together to make decisions.” Adopting a team model makes sense when your group is small; you are looking for ways to include others in decision making, and working to avoid the burnout that can come with one individual carrying the load as a leader. Your ideas and solutions might turn out to be more creative, and sharing the load can feel good for everyone on the team.
What happens when a team leader or key member leaves? Both Louise and Ana have given this considerable thought.For Louise, the team model build resilience and continuity into her group. For example, she’s already given a member with an interest in social media the reins in running their accounts. Louise figures that two or three people could split the responsibilities that she now manages. “Still, you need one person dedicated to taking on the role of convenor,” says Louise. “Someone has to hold things together.”
Like Louise, Ana recognizes that she’s a figurehead for the group. However, she feels strongly that an agile approach to her team’s leadership will ensure that many people will gain experience in different roles which will help the group remain resilient if she needs to step back for any reason;. “I’m trying to create a lot of mini-mes” she says “so that anyone can step into the lead role on a project and feel confident. We’re definitely getting there as people are gaining experience in different areas.”
If you are just getting your parks group off the ground and hope to do more than a couple events a year, think about the team model of governance. It puts control into more hands of more people and helps you accomplish more than going it alone.
In the early days, Friends of Cedarbrook and Thomson Memorial Park employed a strong leader model. To keep the explanation simple: Louise did everything herself. Eventually, Louise realized that the group could only diversify and grow its presence by involving more people. Also, sharing the leadership role meant building succession planning into her vision for the group. The transition to a team model was made easier by the fact that the group’s events were continually attracting new people who were eager to get more involved. Louis now has a core team of 10 members and a larger group of 60, many of whom help out from time to time.
According to Louise, the most essential roles to fill on a team include those of a treasurer/bookkeeper who manages funds and keeps accounts straight; and of a convenor who sets meetings, administers the membership list, creates agendas and generally keeps things on track. Louise says that a third type of team member could be a marketing person, mostly because they continually attract new people to the group. Each of the team members have specific roles and the team needs to form consensus to make important decisions.
By contrast, Friends of Parkway Forest Park has grown in numbers and has employed the team model from the get-go. So far, the group has been able to successfully function without much formality in the group’s structure. While Ana is technically the group’s figure-head, she doesn’t want to be recognized as the group’s ‘leader’ even though she’s happy to be “the glue” that holds the rest of the team together. “I don’t want to be a leader. I want the group to belong to everyone, but I also know that as the Founder, people see me that way. It’s something I try very hard to resist because its not my style and I don’t think it’s what’s best for this particular group.”
Friends of Cedarbrook and Thomson Memorial Park’s core team members choose the roles they wanted to fulfill. For example, one member is an accountant who offered to do FCTMP’s bookkeeping and keep track of attendance figures. Another member contacts local businesses to solicit donations, while yet another is a professional landscaper spearheads park beautification projects. Louise continues to oversee the group’s administrative duties.
FCTMP has other team roles that are program-based including a cycling coordinator, a nature coordinator, and a knitting enthusiast who organizes the group’s participation in Worldwide Knit in Public Day. Each coordinator works autonomously but makes decisions in consultation with the rest of the core group. The group’s structure is relatively fluid, making space for people to join in for specific projects and efforts as needed.
At Parkway Forest, group members also contribute based on their strengths. However, the group’s membership ebbs and flows largely based on volunteers’ availability. Part of the group’s reality is that many of the group’s members have outside commitments and responsibilities. There’s an inherent recognition that people won’t always be available tonpitch in. “We’re all volunteers with full lives that send us in different directions. We just can’t expect that everyone will always be able to participate, so we’ve created a structure that accommodates that.” Having worked on several projects together, the members know each other well and have an intuitive sense of what each can add to roles like grant writing, events, documentation and outreach. Ana recognizes that this approach may not be effective when new members join, but for now, it works.
The members of Friends of Parkway Forest Park have a core group of members that emerged through their partnerships with social service agencies and other volunteer groups. When someone emerges with skills and interests that intersect with the group, the existing group members discuss whether this person should be added to the core group. There’s no distinction between core group members and any other members. They’re very careful about adding new people to the group to protect the group’s dynamics.
Friends of Cedarbrook and Thomson Memorial Park’s core members have final say on the direction that FCTMP takes and the activities that it carries out. They base their decisions about core group membership on the principle that if you show up to multiple meetings and come out to a few events, you’re a core member. Otherwise, you’re still welcome at any meeting, but not considered a decision maker. The group adopted this approach to address the challenge of working with people who are primarily interested in leveraging the group to further their own agenda. For example, Louise recalls that one group wanted to organize a musical event and tried to get it organized through Friends of Cedarbrook Park, hoping they could avoid permit and insurance fees. “It made us realize that we need to have people commit to a certain extent,” says Louise. “We need to make sure that they are truly interested in our core mandate of improving the park.”
This article was originally published in Municipal World.
This election season, several Canadian municipalities are anticipating lower voter turnout than ever. It’s a disconcerting trend for Jacquie Newman, a political science professor at Western University. “Most of what happens at the municipality level is going to have a real impact on your life,” Newman said.
We’re also seeing startlingly few candidates running for municipal office in cities like Toronto. “This is a symptom of an ailing democracy with low social capital,” said urbanist and researcher Josh Fullan. “People are burned out to their core by the pandemic and the growing list of things that simply don’t function as they should – internet and cellular coverage, water fountains in parks, four-hour lineups for sundry services.”
These trends indicate that Canadians feel a disconcerting sense of powerlessness when it comes to the human-scale touchpoints people engage with in their daily lives. Park People’s 2022 Canadian City Parks Report surveyed more than 3,000 urban Canadians. And, while Canadians value their parks more than ever before, the vast majority of respondents reported feeling a lack of agency about influencing decisions about city parks.
The survey found a dismal 22 percent of city residents reported feeling they “have a voice” in their local parks. Further, 48 percent of respondents who say they are unsure how to get involved in their park identify as members of racialized groups, compared to 36 percent who identify as white.
Grassroots park engagement can be a powerful on-ramp to civic engagement. Want to learn about how the city council works? Host a movie night or advocate for a new skating rink in your park. Parks are the most visible and tangible places where residents directly engage with political power structures. They are also where residents can exercise agency and feel they have a meaningful stake in collective outcomes. On the flip side, complex or impenetrable bureaucratic structures undermine an individual’s sense of agency and personal power. As activist and author Dave Meslin aptly says, “It’s hard to change the world if you can’t change a municipal by-law.”
Case studies featured throughout the report demonstrate how to build positive relationships with municipal power structures, heal fractured relationships, and boost civic engagement in parks. In the report’s survey of 30 Canadian municipalities, 92 percent of cities reported that COVID-19 changed the way they engage communities on park projects, with 35 percent reporting that the pandemic sparked more intentional outreach to equity-deserving groups.
Innovative models for trust-building featured in the report demonstrate how we can repair relationships, redistribute power, and foster a greater sense of civic agency in our cities.
The report highlights how Toronto Island Park Master Plan built in a pre-engagement phase to give residents a say in the engagement process itself.
To understand what Toronto Island park engagement should look like, the master plan team met with community organizations, Indigenous partners, and several departments across the city. Meetings between the city and the Mississaugas of the Credit First Nation (MCFN) and other Indigenous partners who recognize the island as a sacred place of healing and ceremony led to important changes in the planned engagement process. For example, as a result of listening and early engagement, the city embedded ceremony into the engagement activities.
As the report highlights, Lori Ellis, Project Officer of Strategic Projects with the City of Toronto, acknowledged that the pre-engagement process took time, but added “It’s worth its weight in gold in regards to building that foundation of trust and transparency.”
Edmonton’s RECOVER Urban Wellness Initiative piloted creative models for engaging with equity-deserving communities. One of the initiative’s city-supported prototypes is based in community-driven storytelling and sense-making. This approach is a deliberate shift away from city-driven data collection toward deep listening and relationship building.
To collect community stories, the city hired a team of 10 Local Listeners – community members living in Edmonton’s Alberta Avenue neighbourhood. The listeners collected over 150 stories from the community, which were then shared back at a public event called Knowsy Fest. The festival, a literal celebration of community knowledge, invited residents to interpret the stories and mine them for concrete ideas for street-level changes.
RECOVER places connection as the center its engagement process, which fundamentally changes the relationship between the City of Edmonton and the residents it serves. RECOVER’s approach is to “create environments where connections can flourish, both on the small scale, between individuals, and on the larger scale, through policy change at the institutional and systemic levels.”
Another powerful approach featured in the report is participatory budgeting, which gives residents a direct route to decision making about park investments. However, like many engagement strategies, participatory budgeting requires a nuanced understanding of community needs, contexts, and dynamics. As is a recurring topic in the report, doing this work takes time and deliberate focus.
For example, the Montreal Urban Ecology Centre*’s $10-million participatory budgeting program with the City of Montreal engages residents that are too often left out of consultation processes – namely non-citizens and youth over 12. In the end, the team found that youth and non-citizens welcomed the opportunity to be involved, representing about one-fourth of all those who directly voted for projects in their communities.
Isabelle Gaudette, the Coordinator for Participatory Processes for the Montreal Urban Ecology Centre, addressed the importance of building transparency, fairness, and inclusion into every step. For example, to avoid setting up participatory budgeting as a contest between neighbourhoods and reinforcing unequal access to power structures, Gaudette recommends prioritizing projects that activate and improve multiple parks. This way collaboration, connectivity, and equity are embedded in the selections. She also recommends processes from community development settings, such as having a diverse steering committee to build trust and ensure projects align projects with identified community needs.
Insights and lessons from the 2022 Canadian City Parks Report show how parks can play a stronger role in building and healing people’s relationships with frontline municipal power structures in cities. Taking the time to listen deeply, cultivate trust, and establish collaborative outcomes requires cities to invest time and resources to foster meaningful engagement. But this investment has implications that extend beyond our parks and can help build stronger civic and political engagement, which we need for healthy, thriving democracies.
Residents of Canada should be prepared to feel the heat as our climate warms up at twice the global rate. Unfortunately, this means extreme heat events will become hotter, longer, and increasingly commonplace, which does not bode well for our cities. Because of urban heat island – a phenomenon where metropolitan areas experience higher temperatures than outlying areas due to factors like limited greenery and waste heat from densely-packed people –urbanites will feel the heat more than others.
At this time, we should be looking at our cities for solutions – specifically, our parks. Natural landscapes, like parks, mitigate urban heat islands by creating cooler microclimates, which help shield us from the sweltering heat.
In this resource, Park People will outline ways to help you host events in your local parks during extreme heat events.
Recent research shows that racialized and lower-income neighbourhoods in Canada often have less access to quality green spaces than wealthier, whiter areas—and are more exposed to urban heat islands. Even commuting to a park can involve unexpected barriers.
When access to parks is limited, staying cool in summer becomes a matter of health equity, one that puts already marginalized communities at greater risk.
Here are some general guidelines to remember when organizing your park event when it’s hot outside:
Providing refreshing food and drinks is a great way to ensure guests stay happy, healthy, and hydrated. When drafting your menu, here are some considerations to keep at the back of your mind:
Make sure meals and snacks are kept at the correct temperature to prevent food-borne illnesses and stop food from spoiling quickly in the heat. Check out Canada’s food safety website for ways to correctly and safely handle food stuffs.
With extreme heat events also comes heat-related illness – when the body becomes hotter faster than it can cool down. Luckily, heat-related illness is preventable, so it is essential that you take the time to understand and prepare for it.
Leading up to the event, consult local weather forecasts and advisories. It may also be a good idea to get a lay of the land and determine where amenities are in the park. Here are a few resources to help with planning:
Vancouver
Toronto
Montréal
National
Park People is thrilled to announce that Erika Nikolai will transition from Co-Executive Director to sole Executive Director, effective July 1. Erika’s current Co-Executive Director, Dave Harvey, will be retiring from Park People then.
Erika brings decades of not-for-profit experience in community development and city building to her new role. Dave and Erika have been sharing leadership of the organization since 2022.
She joined Park People in 2014 when their work was based exclusively in Toronto and went on to play a critical role as Park People’s Managing Director, helping to lead the organization’s expansion to cities and parks across Canada. Prior to joining Park People, Erika played leading roles at Evergreen, working with equity-deserving communities around urban agriculture, active transportation and green employment opportunities for youth.
“I couldn’t be more thrilled to lead this amazing team as we continue to grow our impact in cities across the country. Dave has built an incredible legacy. What started as a call for more community involvement in parks in 2011 has grown into a small but mighty organization shifting the way we think about parks.”
Erika Nikolai, Park People’s Executive Director
Erika will lead Park People’s team of more than 30 staff with offices in Toronto, Vancouver, and Montreal. Over its 13th-year history, Park People has helped create a massive paradigm shift for city parks: once considered “nice to have” amenities, city parks are now understood to be essential urban infrastructure.
“Asking Erika to be sole-ED recognizes Erika’s significant contributions to Park People’s success over the last 10 years. It’s such a positive, natural transition for the organization, and I look forward to where she takes Park People in their next chapter.”
Zahra Ebrahim, Chair of Park People’s Board of Directors
Retiring Co-Executive Director Dave Harvey, who founded Park People in 2011, shared the enthusiasm: “I’m so delighted with the transition in leadership to Erika. I’m leaving the organization with a fantastic leader supported by a great team.”
Dave intends to continue to support Park People and other greenspace-focused work as a consultant and advisor.
2024 is shaping to be a very exciting year for Park People and Canada’s city parks. The organization has many exciting initiatives in the works for this year, including its Canadian City Parks Report, Montreal Forum, TD Park People Grants and InTO the Ravines program, and the incredible Cornerstone Parks program for Canada’s large urban spaces.
Every year, Park People brings together our network of changemakers—neighbours, volunteers, municipal staff, nonprofits, park leaders, and advocates—at our Park People Summits.
Held in Toronto, Vancouver, and Montreal, these summits are more than just local networking events. They’re important moments for us to pause our work, to connect with one another, and to expand our sense of what’s possible in our cities.
At a Park People summit, anyone who cares about urban parks can join the movement to build vibrant, inclusive, and community-powered parks.
How Canadians access and care for their parks is changing dramatically. From increasing rates of social isolation to the instability of climate change, we need everyone at the table if we’re to build more resilient urban parks that meet our growing cities’ needs.
Park People was born from this same spirit. In 2011, a group of Toronto volunteers gathered around a simple but radical question: “How can we all play a role in making our parks better to serve people and neighbourhoods?” This idea struck a chord throughout our city, and a strong network of local park groups, programs, and partnerships began taking root.
But we didn’t stop there. In 2017, we hosted our first national conference in Calgary to bring together park leaders from across Canada to imagine what might be possible if we collaborated on a national scale. That gathering helped launch Park People’s National Network, which now includes over 1,400 park groups in 46 cities spanning every province. This first summit was proof that the grassroots potential we saw in Toronto existed everywhere, and that local ideas can ripple into national change.
We summit because urban parks aren’t just green spaces, they’re people spaces. As city dwellers, they’re our stages for connection, culture, protest, rest, and joy. And behind each well-loved local park are countless stories of community care, from the volunteers who organize clean-ups, to the artists who animate their spaces with music, movement, and meaning.
That’s why we summit: we’ve seen firsthand that when we come together and share these stories, we can create a parks movement that’s truly transformative.
This year’s Toronto Parks Summit is happening on Saturday, June 14, from 12 to 6 PM at Daniels Spectrum, and anyone who cares about parks is invited. You’ll hear stories of creative collaborations and meet the people shaping the future of our city parks. Between sessions, there will be time to connect over food, visit interactive community stations, and share your own experiences as part of this growing network.
Our keynote speaker is interdisciplinary artist Ange Loft, who’ll reflect on Indigenous presence and partnerships in parks, followed by a stellar panel on community-driven initiatives featuring Ana Cuciureanu (Splash on Earth & City of Toronto) Julia Hitchcock (Apothecary’s Garden and Teaching Gardens at Churchill Park), Shakhlo Sharipova (Thorncliffe Park Autism Support Network) and moderated by Eunice Wong (Monumental).
Whether you’re a long-time advocate or just starting your park journey, the Toronto Parks Summit is your space to learn about contemporary park issues. Because real change in our parks doesn’t start from the top down—it grows from the ground up.
And that’s why we summit.
Toronto Park Summit: Saturday, June 14, 2025, 12-6pm ET at Daniels Spectrum (585 Dundas St E, Toronto, ON), Tickets start from $5.
If you require a bursary for transportation or attendance, please reach out to Cynthia Hashie.
Join us and hundreds of park changemakers across the Greater Toronto Area and beyond.
Large urban parks are critical spaces for city residents to build meaningful connections to nature and each other. We already know that people who engage in hands-on, nature-focused activities in parks experience powerful social connections; a sense of belonging, meaning and purpose in their lives; greater physical health; and overall life satisfaction. We need more parks that can lead by example in extending those benefits to equity-deserving communities across Canada.
This summer, Park People welcomes new partners into the Cornerstone Parks program. Everett Crowley Park & the Champlain Height Trails join founding parks High Park, Mount Royal and Stanley Park and new members: the Darlington Ecological Corridor and Meewasin Valley Authority. Together they hold space for nature in cities and demonstrate what’s possible for communities within large urban parks.
The Cornerstone Parks Reports on Stewardship and Park Use demonstrate that volunteer park stewardship makes people healthier and happier. Among the findings:
Unfortunately, these benefits aren’t equitably enjoyed:
The Canadian City Parks Report also found that post-pandemic, surveyed BIPOC Canadians became more interested in stewardship activities (70%) than white respondents (54%).
So what are the ongoing barriers to park stewardship for diverse communities? And who is helping to support those communities’ well-being by overcoming them?
In equity-deserving communities such as Champlain Heights in South Vancouver, B.C., park groups play a crucial role in supporting residents’ health and well-being. Champlain Heights contains a former city landfill and now boasts the fifth largest park in Vancouver, Everett Crowley. Everett Crowley is a 40-hectare park home to Avalon Pond and Kinross Creek, which provide critical habitats for birds, amphibians, fish, and other wildlife. The park and adjoining Champlain Heights trail system are part of the only 4% of native forest remaining in the city. Champlain Heights has hundreds of low-income, co-op, strata, and seniors’ housing units alongside some of the city’s oldest trees.
The City of Vancouver dedicated Everett Crowley Park in 1987 after lobbying by local residents. Those residents then created the Everett Crowley Park Committee (ECPC), a sub-committee of the Champlain Heights Community Association. The committee’s mission is to encourage stewardship of this resilient urban forest by hosting community stewardship events, outdoor education, and an annual Earth Day festival. In 2022, 306 volunteers contributed nearly 1,000 hours towards park stewardship, removing approximately 80 cubic meters of invasive plants.
Just east of Everett Crowley, another stewardship group is hard at work in the trail system that winds through Champlain Heights. In 2021, local residents noticed invasive plants taking over the trails. Together they formed Free the Fern. Like the ECPC, Free the Fern brings their community together through environmental stewardship activities such as invasive plant pulls and native planting events. Since 2021, their 277 volunteers have removed 50.33 tons of invasive plants. They’ve also planted over 1,300 native plants.
“Parks are not simply places of respite with grass and trees. They are critical pieces of the social infrastructure of our cities. We believe they have a role to play in creating more inclusive, equitable places shaped by and for the people living there.”Sparking Change Report
“Parks are not simply places of respite with grass and trees. They are critical pieces of the social infrastructure of our cities. We believe they have a role to play in creating more inclusive, equitable places shaped by and for the people living there.”
Sparking Change Report
Our Sparking Change Report suggests five ways of catalyzing social impact through parks, particularly in underserved neighbourhoods:
We spoke with Grace Nombrado, Executive Director of Free the Fern, to understand how these five factors appear in Champlain Heights.
Becoming involved in a local park can foster a sense of possibility, creating momentum for change that can galvanize others. One strategy for creating shared ownership is pairing park improvements with conversations about ongoing community involvement.
The Champlain Heights Community Centre is jointly operated by the Vancouver Park Board and the Champlain Heights Community Association (CHCA). The CHCA is also the steward of Everett Crowley Park. The community centre is a neighbourhood “anchor” that offers residents leisure activities and an entry point for involvement in the park and trails. Through community events, notice boards, and tool storage, the centre creates a relationship between the (indoor) resources available to community members and their potential to create change through improvements within the park, along the trails, and beyond.
Building skills and confidence through volunteering in the park can ripple outwards, leading to greater civic engagement. Hiring a community organizer from within the local neighbourhood can be a crucial support pillar for volunteers. This helps build capacity and ensure groups remain community-led.
As Free the Fern’s founder-turned-Executive Director, Grace is a passionate volunteer who recruits, coordinates, and supports fellow neighbourhood stewards. “All our current 9 board members live within the neighbourhood of Champlain Heights,” Grace notes.
“Most of our volunteers who attend our monthly pulls and fall planting live a short walk from the trail. This year, as part of our Native Food Forest project, we have incorporated outreach events so that the larger community can be informed and share their ideas with the project. We distribute flyers to townhouses adjacent to the trail and post them on local community Facebook groups. In addition, we have signage on the trail that directs people to our website to learn more and get involved with Free the Fern. It is so important that those living within this neighbourhood have a hand in stewarding the Champlain Heights Trail system.” Grace Nombrado, Executive Director of Free the Fern
“Most of our volunteers who attend our monthly pulls and fall planting live a short walk from the trail. This year, as part of our Native Food Forest project, we have incorporated outreach events so that the larger community can be informed and share their ideas with the project. We distribute flyers to townhouses adjacent to the trail and post them on local community Facebook groups. In addition, we have signage on the trail that directs people to our website to learn more and get involved with Free the Fern. It is so important that those living within this neighbourhood have a hand in stewarding the Champlain Heights Trail system.”
Grace Nombrado, Executive Director of Free the Fern
While improving a park’s physical infrastructure can invite more people to use it, what really brings a park to life are activities and events that engage people in meaningful ways. Park programming needs to be inclusive and representative of the local community.
“Inclusivity is a journey, one that will continue as long as you seek to understand and better serve your community,” Grace says. “I have learned so much about how to be more inclusive by listening to volunteers.” She cites stories of community members directly shaping Free the Fern’s inclusion practices: from purchasing extendable garden tools for wheelchair users and ergonomic tools for people with arthritis to offering free food and beverage for volunteers and ensuring all events remain free. Future plans include budgeting for babysitting at events and offering prepaid transit vouchers.
“Everyone deserves access to environmental education, no matter their financial situation.” Grace Nombrado
“Everyone deserves access to environmental education, no matter their financial situation.”
Grace Nombrado
Parks have a long history as democratic spaces, catalyzing interactions between people of different backgrounds. It’s important to recognize and remove barriers to those people working together. One strategy is for municipalities to review park oversight through an equity lens to ensure they are not creating obstacles–like a lack of clarity around park management and what’s permitted.
“When people ask me, ‘Is this city land?’, I say, ‘Yes, and WE are the city.’ We, as citizens, should see park spaces as spaces for all of us. Spaces for us to gather and spaces for us to care and connect with the land.” Grace Nombrado
“When people ask me, ‘Is this city land?’, I say, ‘Yes, and WE are the city.’ We, as citizens, should see park spaces as spaces for all of us. Spaces for us to gather and spaces for us to care and connect with the land.”
Grace talks about balancing the initial fear of breaking city rules with a determination to be transparent. Free the Fern formed when diverse citizens decided to steward the land together. The city was not sure what to do to support the group. Should they set safety guidelines? Who in the city should oversee the group? Just as the process seemed to be getting tangled in red tape, Free the Fern decided to invite the city workers on a tour of the trail. Walking past hundreds of ferns, Oregon grapes, huckleberries and Douglas firs, the city workers were impressed that local citizens had accomplished so much on their own. The city pledged full support for Free the Fern’s stewardship effort.
The economic effect of parks is often spoken about in terms of increasing property values. This sometimes sparks concerns about gentrification. However, parks can offer many benefits to people living in the community–including leverage.
“Champlain Heights [is] an experimental mixed-income neighbourhood built in the late ‘70s,” Grace explains. “Rather than single-family homes, the city chose to build townhouse complexes here–a mix of strata, co-op, low-income, and senior townhouses… Many of these co-op townhouse leases are coming to the end of their term. There is a concern if the city will renew leases or if they will choose to redevelop our neighbourhood, perhaps to include towers for higher density levels.”
“The Champlain Heights trail system, a strip of the original Douglas fir forest, is also on leasehold land and not protected from development. One of the best ways citizens can protect the trail from development is to steward it. By removing the invasive plants and replanting native plants, we show that the trail system is a thriving, biodiverse ecosystem rather than a hazardous area. By connecting as a community and volunteering, we also increase the connections with each other and future chances for advocating in the neighbourhood as leases run out. With our thriving, diverse community, we have proved that this ‘experimental’ neighbourhood of Champlain Heights works.”
Volunteer park stewardship has the potential to make all people healthier and happier. However, our ability to extend these benefits to equity-deserving communities like Champlain Heights relies on reducing barriers to engagement. Free the Fern and the Everett Crowley Park Committee are critical additions to Cornerstone Parks, as they demonstrate what’s possible in their neighbourhood.
Cornerstone Parks lead by example. They offer opportunities for people of all identities, ages, languages, and abilities to pursue health and happiness through park stewardship. Read the Cornerstone Parks Reports to understand how park stewardship makes us happier and healthier. And follow our new partners, Free the Fern and the ECPC, as they demonstrate how you can better support your equity-deserving communities.
Instagram and TikTok are fantastic platforms for park groups to build community, spread the word about events, and show off the beauty and energy of your local green space. Here are some tips to get you started.
Don’t worry about trying to be the next viral superstar. The most effective social media content feels authentic to the person making it. Share what feels fun, interesting, or beautiful to you and chances are others will feel it too.Think about what sorts of posts would best represent you and your work. If your park group is all about social connection (community picnics, outdoor movie nights, or volunteer meet-ups) your content might be light-hearted, casual, humorous, and focus on the people behind your group to encourage more volunteers and attendees. If your group leans more toward stewardship (protecting wildlife, native planting, or park cleanups) then your content might feel more educational to inspire viewers’ curiosity and care for the environment.Whatever your vibe, try to keep your tone and style consistent. A good way to do this is to entrust your social accounts to one person or a small team who understands the group’s personality and goals. It can also help to create a simple document with a few guidelines: things like what hashtags you use, how you describe your group, what kind of language or emojis feel right, and how you want to engage with comments or messages. This makes it easier for new volunteers to pitch in and helps your group feel welcoming and recognizable online.
Spend time on Instagram and Tiktok to understand what content is popular in your area, and what kinds of photos or videos your own group could recreate with your own unique spin.
If your group is more interested in videos, then spend time on Instagram Reels and TikTok. If photos are more your speed, stick to the Instragram feed. Search for hashtags like #parklife, #yourcityname (ex. #Toronto or #YYZ), or hashtags related to your neighbourhood or local parks to get the most relevant content.You’ll quickly see that you don’t need fancy equipment, just a smartphone and perhaps some free online editing software. Here are some more ideas to kick off your thinking:
Social media is, well, social! TikTok and Instagram work best when you build a community, rather than just posting into the void. After you’ve completed your profile and posted a couple of times, consider adding the following accounts:
Make a habit of recognizing others’ efforts and cheer them on. Comments like “great photo,” or “looks like a super event!” are always welcomed (and are likely to get you more followers).
TikTok and Instagram tend to spotlight active accounts, so it’s helpful to post regularly. Content creation doesn’t have to be anyone’s full-time job—a post once a week is great.To make it even easier to stay consistent, consider creating a content calendar. Add your group’s upcoming activities, and make a plan for what content you can share before and afterwards. You can also look to special days like Earth Day or International Women’s Day where you could post relevant content. Finally, consider regular features like “Volunteer Spotlight” or “Throwback Thursday” to highlight past events, share park history, or celebrate your community when you’re not holding events.
When sharing your posts, be sure to use relevant hashtags so more people can find you. Some basics: #parklife #yourcityname #yourparkname #communitygarden #volunteers #naturelovers. Tag your city, neighbourhood accounts, or partner organizations to help boost your reach.
With these tips in mind, you’re ready to be a content creator! Don’t forget to tag us at @parkppl so we can see your beautiful creations .
A picture is truly worth a thousand words. Snapping shots of your park group’s activities can help you attract volunteers, build your social media profile, garner media attention, and make your posters really pop.
Not a pro photographer? Not to worry! Here are some easy tips to take great pictures with your smartphone.
Before you bring out the camera, ask yourself: what story are you trying to tell with your photo? Is it about the natural beauty of your park, the sense of community, or the fun atmosphere at an event?Thinking about your story will help you come up with a list of images you want to capture. For example, if your goal is to attract new volunteers for your park group, your photos should tell the story of the volunteer experience. Your shot list might include pictures showing current volunteers engaged in hands-on activities in the park, chatting with their neighbours, etc.While it’s important to stick to your shot list, you’ll also want to leave space for surprises. If your City Councillor shows up, it would be great to grab a snap for the local papers!
Before snapping photos that include people, especially if you plan to share them publicly, it’s important to get consent. A simple verbal ask is often enough: “Hey, is it okay if I take your photo for our park group’s social media?” For children, always ask a parent or guardian first, and avoid taking identifiable photos of kids without their clear permission.If you’re hosting an event, consider having a sign at the entrance letting people know photos will be taken, and offer a way for folks to opt out (like a sticker or wristband).
It’s just human nature: we’re naturally drawn towards pictures of people’s faces. Unless your only story goal is to highlight local wildlife, you’ll want to show how your park activities bring people together whenever possible.Photos where you can clearly see people’s eyes are most likely to attract attention, so seek to use them throughout your promotions (social media posts, posters, etc).
When people aren’t used to having their picture taken, being asked to pose for the camera can make them uncomfortable. Instead of just saying “Smile!”, try giving out unique prompts like “Smile like that dog we saw on the trail!” or “Think about your favourite fellow volunteer!” Unexpected directions can help bring out genuine expressions.Another great way to help people feel comfortable is to let them see a few shots as you go. If they like what they see, it builds confidence. If not, you can adjust together.
Posed shots can be a good way to ensure you get everyone in the photo doing exactly what you want, but they also run the risk of looking, well, staged. To really tell the story of your park group or event, you’ll want to add several candid shots to the mix so viewers feel like they’re part of the action.Aim to take photos of people while they’re focused on something else: like talking to one another, cleaning up the park, whatever!
Beginner photographers commonly place the subject smack in the middle of the photo. While this can be an interesting stylistic choice, we recommend you experiment with using the rule of thirds.To do so, place your subject (whether it’s a person, a bunch of wildflowers, an animal, whatever) in the right or left third of the frame. Likewise, instead of composing your photo with the land-sky horizon cutting straight through the middle, try giving the sky one-third of the picture.
Remember, your camera is your point of view. If you take a photo while standing normally with the camera near your face, the viewer of the resulting photos will have the same perspective—and it’s one they likely have all the time.To make things more interesting, try switching up your perspective. Crouch down low, get up on a rock or bench or take a few steps up a hill to get above your subject. These techniques can help create a sense of scale and reveal more of the background of your image.
The best photos use light strategically to brighten peoples’ faces and highlight their features. Use natural light when you can and always shoot with light behind you, not facing into the light.Sunshine is a great natural light source, but direct sunlights can also throw harsh light and shadows, particularly in the middle of the afternoon. If it’s a very sunny day, try taking photos in the shade to soften the shadows.One hour after sunrise and one hour before sunset is known as the “magic hour.” During these times the sun is low in the sky, which produces a beautiful soft light. One thing to keep in mind while shooting during “magic hour” is how fast the light changes. You definitely want to factor in any set-up time to ensure you take advantage of magic hour.
Took some great photos, but maybe the lighting was a little off? Not to worry, you don’t need fancy software to make your photos pop. Free tools like Canva make it easy to crop, brighten, and add text or filters right from your phone or computer.
After the event, choose a handful of your best shots and spend a few minutes adjusting the lighting, straightening the horizon, or adding your park group’s name and event title. It’s best to keep it simple: your goal is to enhance the photo, not overdo it.
Finding volunteers doesn’t have to feel like an uphill battle. With a little intention and care, your group can create a welcoming volunteer experience that keeps people coming back.
Doug Bennet from Friends of Sorauren Park has spent years supporting and growing the park group’s base of active volunteers. Here are some of his top tips to create an engaged, connected, and joyful volunteer team.
Early on in their work together, Doug and the Friends of Sorauren Park realized that volunteer outreach kept falling to the bottom of their agenda. To change that, they began dedicating entire meetings to honing their recruitment and volunteer engagement strategies.This intentional focus helped them to build and maintain a strong and diverse core team that’s now large enough to pull off big park events without tiring out their members.Here are some prompting questions to help kick off your volunteer recruitment strategy meeting:
Who are we looking to reach? Who are our ideal volunteers? What skills, interests, or lived experiences would be valuable? Are there people in our neighbourhood or network who might love to help but haven’t been asked? Are there barriers that might be preventing people from getting involved (childcare, accessibility, communication style)? If so, how could we reduce these barriers? What’s the time commitment we require, and how can we also include people with busier schedules?
How will we find them? Where do potential volunteers spend their time (either online or in-person)? How can we show up there? What stories, images, or messages might catch someone’s attention and inspire them to get involved?
How will we make volunteering feel welcoming and worthwhile? How will we make it clear what volunteers can expect and how they can help? What would help people feel confident and connected right away? How will we ask volunteers for feedback and ideas to improve their experience?
Now that you know who you’re looking for, and what they’ll be doing, you’re ready to plan your outreach activities.
Think about the places your neighbours already spend time (such as community bulletin boards, local social media groups, farmers’ markets, libraries, or park events) and share a friendly, specific invitation to join your group. Use photos and stories that show what volunteering looks like, so people can picture themselves getting involved. Includes clear next steps like signing up for a newsletter or attending an upcoming event. The goal is to create lots of easy entry points for people to connect with your group.
You may want to test out a couple of approaches depending on your community, your capacity, and the technology you have available. For example, Friends of Sorauren Park first created a message board for volunteers, but found that they weren’t getting much traction. They swapped the message board for a simple sign-up form and noticed an increase in volunteer interest.
First impressions go a long way. A warm in-person introduction, a simple orientation email, or an invite to a casual planning meeting can all help set the tone for why someone would want to volunteer with you. Giving people a sense of what to expect also makes it easier for them to step in and feel like part of the team.To make sure everyone feels properly welcomed, consider starting a Volunteer Ambassadors Program. Doug’s group has seen the value of experienced volunteers stepping up to welcome and mentor new folks. Ambassadors can help answer questions, share their knowledge, and create a positive first experience for newcomers.
Over time, Doug noticed that volunteers who felt socially connected to the group were more likely to stay involved. Creating opportunities for people to get to know each other helps turn volunteering into something more meaningful than just a task. This could look like hosting a potluck, organizing a group photo at an event, or setting up a casual chat thread where people can share ideas and stay in touch.
As your group grows, some volunteers will naturally want to take on bigger roles. It helps to plan for this and encourage their development by creating opportunities to build their skills and confidence over time. Workshops, training sessions, or even informal mentoring can help volunteers feel valued and supported.
Doug saw this in action at Friends of Sorauren Park. When he stepped down as Chair, long-time volunteer Joël Campbell was ready to step into the role. Joël had already led the group’s Adopt-A-Park-Tree program for several years, which gave him experience and built trust with the group. Because of this, the transition into leadership felt smooth and natural for Joël and for the whole team.It’s great practice to continually consider who might take over when current leaders step away from the group, and then make sure they have the tools to do so with confidence.
You really can’t thank volunteers enough. Doug and the Friends of Sorauren Park make a point of highlighting volunteers in their communications, and they’ve also partnered with a local sponsor to host volunteer appreciation events.Depending on the size of your group recognition might look different. If you’re not able to coordinate an event, consider posting photos on social media, sharing quotes from volunteers in a newsletter, or creating a simple infographic to show the impact of their work.Recognition helps volunteers feel seen and reminds everyone that their time and efforts matter.
Thanks to Doug at Friends of Sorauren Park for the great insights that come from years of successful work with volunteers!